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program trains professionals to be able to work in the product division
(an area of extreme importance) as the conduit between the creative
idea of the style office and the actual manufacturing of the product.
The aim is to provide the professional training that enables students
to respond to all of the demands of such a complex market as the world
of fashion, which has an increasing need for professionals and specialized
managers. During the first year, students acquire a basic education
in computers, English and business administration, as well as all
of the specifics of the world of fashion, interpersonal relations
and impersonal communication techniques. They also study such subjects
as textile science, production and quality control techniques for
the garment, which are part of the student's specific professional
skills. In the second and third year, students focus on their own
area of design (trends analysis to clothing/accessories planning),
as well as taking an in-depth look at marketing techniques - everything
from market research, analysis of strategy, operations (promotion,
communication and visual merchandising), to international marketing;
planning, presentation and sales of a collection. The program above
is a means to acquire all of the elements of management culture, such
as ability to manage human resources and a close-up look at all of
the computer supports |
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