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Polimoda Srl works beyond
the Polimoda workbooks and theory manuals. It is also
involved with the publication of a collection of works
on Research and Analysis in the Fashion Sector.
Polimoda Srl has since also invested in a new set of
Fashion Marketing publications called "Fashion
and Innovative Technology" written by Chiara Nencini
& printed by Franco Angeli.
This project will be incorporated into Institute Training
activities. The aim of the project is to strengthen
the relationship between Fashion, Marketing and Communication,
which are themselves, constantly evolving.
The Polimoda books are designed for use by students,
teaching professionals and fashion sector workers alike.
Polimoda
Books can be purchased through
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LA VENDITA VISIVA ( Carla Tuci)
The store, its interior and window are a brand’s business card. Alongside the product and communication. (next)
La vendita visiva, strategie e tecniche di visual merchandising
Preface by Giuseppe Stefanel
Epilogue by Domenico De Sole
Milan: Franco Angeli (Polimoda Books. Fashion marketing)
The RETAIL STRATEGY IN
LUXURY AND FASHION (Emanuele
Sacerdote)
The retail needs various
and manifold competences to be able to be successful
and to reach the desired competitive advantage. (next)
From the brand to the
shop to the client: scenes and tendencies
Preface by Paolo Zegna
Epilogue by Domenico De Sole
Milan: Franco Angeli
(Polimoda Books. Fashion marketing)
ISBN 88-464-7746-4
FASHION AND COSMETICS, A WINNING BINOMINALS (
Linda Calamassi)
Cosmetics and Body Care have long histories in our fashion
markets and they are continuously changing to meet the
needs of the growing public market.
Currently there are many elaborate products, supported
by vast technical research, marketing strategies, promotions
and a network of major contacts; all trying to find
new ways of improving their product status.
Fashion and cosmetics,
a winning binomials
The world fashion relationship and the next marketing
trend
Milano: Angeli,
(Libri Polimoda.)
LAW AND FASHION (
Maria Grazia Antoci
Andrea Orciai)
Preface by Ferruccio Ferragamo
Those that create the 'Italian Style' as a sustainable
and competitive marketing advantage in this international
world, know that creativity and innovation are the key
elements in its success.
However in today's working environment it is very important
for both managers and designers to have legal protection.
Law and fashion : the essential legal aspects for a
fashion sector worker by Maria Grazia Antoci & Andrea
Orciai, preface by Ferruccio Ferragamo
Law and Fashion
Basic legal aspects of interest to the fashion industry;
edited by Maria Grazia Antoci and Andrea Orciai; preface
by Ferruccio Ferravamo - Milano: Angeli,
(Libri Polimoda. Fashion marketing).
ISBN 88 - 464- 7126 - 1
FASHION PRODUCTION AND
DISTRIBUTION ( Sergio
Fintoni)
Why fashion and textile companies today, turn to outsourcing
and what the consequences for that move are. What it
is meaning of "outsourcing"?
What are the 'pros and cons' of Product Delocalisation?
How do Distribution and Delocalisation combine? What
is meant by 'Supply Chain Management'?
For answers to these questions and others, read Sergio
Fintoni's book; (continuing…)
'Fashion Production and Distribution'
Delocalisation and Outsourcing are a global challenge:
learn Where, How and with Who in the book by Sergio
Fintoni.
Produrre e distribuire
moda
Preface by Gaetano Marzotto - Milano : Angeli,
( Polimoda books. Fashion Marketing)
ISBN 88 - 464 - 6484 - 2
SALES UPBEAT
(Paola Pizza)
Negative conversational contributions can be highly detrimental
to a sales relationship; while the right techniques can
raise the relationship profile.
Some retailers use incorrect behavior, totally inadequate
for client satisfaction, while others through close collaboration
with the client, reach the established goal/objective
and more importantly, client satisfaction.
Sales upbeat : 'How to transform, through a study of psychology,
the basic needs of a client, in to a guaranteed sales
opportunity.
Written by Paola Pizza
Preface by Renato Ricci - Angeli,
, c2004 - 159 p.23 cm ( Polimoda book, fashion marketing)
- Bibliography. : p.155 -158
ISBN 88 - 464 - 5486 - 3
FASHION ON-LINE
These days the Internet is the most widely used and influential
instrument of communication available. It is an opening
into a new informative market ( continued)
Fashion On-line:
How to use the web to give your company added value .
Written by Lamberto Cantoni
Preface by Federico Marchetti
Milano - Angeli
c2003 - 219 p 23 cm - ( Polimoda books - Fashion Marketing)
- Bibl p. 213 - 215
Glossary p. 189 - 211
ISBN 88 - 464- 4862 -6
FASHION AND INNOVATION TECHNOLOGY
Creativity and innovation. Create a suitable fashion
marketing strategy, be knowledgeable of customer preferences
and needs and learn to compete in a effective way. ( continued.)
Fashion and Innovation Technology :
New marketing strategies: from the product concept to
its innovative development processes using 5 successful
case studies.
Written by Chiara Nencini - Milano: Angeli,
c2002 - 139 p. 23 cm
Polimoda books. Fashion Marketing. Bibl. P.135 -138
ISBN 88 - 464 - 3936 -8
THE UNDERWEAR GAMBLE
New trends and the next 'underwear challenge':
from successful brand winning strategies to the point
of sale.
The Underwear Gamble written by Laura Colagrade
Preface byFranco
Angeli c 2003 - 217 p. 23 cm. (Polimoda Books. Fashion
Marketing)
Bibl. P.213 - 215 - ISBN 88 - 464- 4440 - X
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