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FASHION SHOW
The arrival of Linda Loppa, the new dean, has already led to a new feature for this year, and there will be many more in the years to come: each student unleashed their creativity and made real and proper "mini collections" for the catwalk comprising from 3 to 8 garments. In addition, there were also experimental projects from the first-year students and the ISIA - Fashion Design course. More than 500 garments went to make up the catwalk show which lasted around two and a half hours. Once again, taking place alongside the Fashion Show was the Marketing Exhibition, with two displays organised by the students on the Fashion Marketing course, and the D@C multimedia showcase created by the pupils on the Footwear and Accessories Design course. |
MARKETING EXHIBITHION
The marketing section put on the Time-shirt exhibition, based on a project to extend the Swatch range to the clothing sector. On show were a series of T-shirts with eye-catching two-tone graphics on the topic of time, with the same colourful, witty and comfort-lending features that make Swatch products objects for any occasion. The display was dotted with looped video clips with images always conditioned by time. The students who came up with the project played the leading role in the video, acting out a series of actions that relate to time. The second exhibition - Old Icons - took its cue from the Restyling Lambretta marketing project which came into being after a new niche market was spotted for relaunching the trademark and product with a restyled modern look. Thanks to its crafty extended product range, the Lambretta brand offers its clients not only a means of transport but also an exclusive collection of accessories with a distinctive retro touch. The Leopolda exhibition area became a symbolic metropolitan setting providing the backdrop for ten prototype accessories. D@c,
the short name for the Design Alliance Community: : a virtual
event on occasion of the Footwear and Accessories Design final-year
students' on-line exhibition. The Polimoda New Talent portal - www.polimodanewtalent.com,
gave the first ever preview of the young footwear and accessories
designers' ideas and trademark styles. A space where real, virtual
and imaginary meet. |
| Previews
and videos on www.polimoda.tv , the new Polimoda events broadcasting
channel www.polimoda.tv Events Sponsor |
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