visual merchandiser
The visual merchandiser is the director of visual communication within the store.
He defines strategic guidelines for presenting products, by setting up a display setting enhancing the communicational value of the style and brand of a collection.
He is in charge of all the changes in the display setting according to seasons, promotional campaigns or special events.
The visual merchandiser is a professional profile with many different artistic and creative competences, dealing with marketing, communication, ergonomy and cognitive science.
correspondence with polimoda courses
Fashion Visual Merchandising Master
Visual Merchandising & Concept Store
At Villa Favard, a series of seminars with illustrious guests and experts for a direct evidence from the Fashion System.
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