head of communication

The head of communication is the person in charge of promoting the image of a company.
The head of communication has two main tasks: handling information and communication.
As for information, the head of communication follows the company relationship with the press by writing and sending official communications, setting up press conferences, coordinating the diffusion of news concerning the company, in close collaboration with specialized, external press offices.
As for communication, he defines strategic guidelines, objectives and parameters for the evaluation of results in collaboration with the brand manager, he also handles all the activities of advertising communication in collaboration with advertising agencies, fashion designers and events management, aimed at promoting the image of the company.

correspondence with polimoda courses

Marketing Management
Marketing Communication
Fashion Marketing & Events Management Master
Fashion Marketing Communication Master
Fashion Visual Communication Master