Communicating has dignity and objective that go beyond simple information. It enables valorisation of a company, brand or product.
Effective communication is a balanced mix of: a good message to be communicated inserted into a good container that reaches the set target at the right moment and that is, even thanks to a certain amount of luck, correctly received. This sounds simple, but there are millions of messages to be communicated and a plethora of different possibilities for transmitting them.
There are a huge range of tools at the disposal of companies, each one with its own peculiarities, advantages and limits. Simple technical knowledge is therefore not enough, linked merely to knowledge of the specific communication tool. You need strategy, marketing, in-depth knowledge of the sector in which you intend to move and of the timescales to be respected. Otherwise your good message, despite its valid container, will end up floating ignored on the busy communication network.
The objective of this short summer course is to offer an overview of all the planning stages involved in communication, from concept to corporate image to brand, product, packaging, sales point, with a view to conveying the concept through all the tools available.
To gain command of this subject and in preparation for working in the Visual Communication sector, we advise you take a look at the programme of our Polimoda Masters course.
I should choose the summer Visual Communication course:
if I am already working in the communication division of a Fashion company in a specific context, perhaps involved in a very practical aspect and I would rather have a more global idea of the visual communication sector, more from a project and strategic point of view than a merely operational one or if I am already working in the communication division of a company, but not in Fashion and I would like to learn more about the dynamics of visual communication in the fashion system
to satisfy my curiosity and see if this sector is suited to me and if I should therefore continue to study in this direction To this end, we advise you to reflect on the possibility of also attending the afternoon career guidance course on Job Profiles, a journey through the roles and tasks of the various figures working in the fashion system. It will help you get a better picture of who does what inside (or outside) a fashion company.
Polimoda summer courses are introductory sessions; therefore the idea is always to give a taste of a given profession and in no way do they represent professional qualifications. For the latter please see our Visual Communication Masters.
admission
Enrolment is open to High-School graduates. There isn’t any admission exam but we please ask you to send us you cv so that we can better organize the class.
Admissions are limited to guarantee the high quality of Polimoda
duration
Course duration 1 month
from 1st to 28th July 2009
4 hours per day from Monday to Friday
Time line: 9:00 – 13:00
ORIENTATION DAYS: 29 and 30 June 2009
course cost
1.800 euro *
1.460 euro* in Advanced Booking: already know what you want to do? If your mind is made up, the “advanced booking” formula is the thing for you! If you pay the whole fee beforethe 27st of February 2009, you’ll get an unbeatable discount. Enroll yourself now and save € 340 euro.
The deadline for the advanced booking formula isthe 27st of February 2009. This offer cannot be used alongside other promotions.
* If the course will not start, we will refund you the entire fee except for 50 euro as the admission tax.
registration and deadline
You can enrol yourself directly on-line sending the ENROLLMENT APPLICATION. You can also pay the fee directly on-line with your credit card. The deadline for enrolment is 30th of April 2009.
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Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!
