While Fashion is often seen as irrelevant and frivolous, it is in effect one of the great drivers of taste. Its influence transcends individual preferences and moulds our concept of beauty.
Fashion is linked to modernity. It seems to bow to the human need to keep with the pace, to know how to capture and interpret new ideas, and experiment new things. It is also a mechanism for regulating cultural changes, in part organised and rationally used, but mainly uncontrolled and at least in appearance irrational. Industry and trade attempt to turn the cycle of fashion to their advantage, coordinating the aesthetic ageing of products and programming of production. For this reason the decisive aspect of fashions from an economic point of view is their predictability: understanding in advance if and when a certain trend will start and above all when it will slow down.
This is when the trend mechanism takes on the significance of cultural behaviour marketing: an attempt to control fluctuations in taste by working in advance and regulation, using the ever-changing weather of the seasons as a pretext. Research into fashion trends goes way beyond understanding what colour will be popular next season, it moves much deeper into the study of changes in culture, society and consumption. This is why the study of fashion trends involves not only the trend researcher and the stylist , but also marketing, buyers and communication.
Research, study, comprehension of social, cultural and political phenomena and interpretation of them in Fashion
Possible research Techniques and methods
Research of images, photos, drawings, sketches, collages, written notes
Research of materials.
Identification of trend themes and concept synthesis.
Coordination of colour charts, materials, fashion plates.
Possible research techniques and methods for presentation of research results
Conclusion of work and comparison with other experiences in the group
The main objective of the SPECIALISED SUMMER COURSES is to enrich the student’s basic knowledge by taking a detailed look at a specific subject.
I should choose the summer Creative Writing for Fashion course:
* - if I am a journalist, copywriter, researcher, writer, consultant, retailer, press operator, manager or politician and want to improve the way I write about and for Fashion
* - to satisfy my curiosity and see if this sector is suited to me and if I should therefore continue to study in this direction To this end, we advise you to reflect on the possibility of also attending the afternoon career guidance course on Job Profiles, a journey through the roles and tasks of the various figures working in the fashion system. It will help you get a better picture of who does what inside (or outside) a fashion company.
admission
Polimoda accepts students from the age of 16. There isn’t any admission exam but we please ask you to send us you cv so that we can better organize the class.
duration
Course duration 1 month
from 1st to 30th July 2010
4 hours per day from Monday till Friday
Time line: 9:00 – 13:00
ORIENTATION DAYS: 1 and 2 July 2010
course cost
2.000 euro *
1.620 euro* in Advance Booking: already know what you want to do? If your mind is made up, the “advanced booking” formula is the thing for you! If you pay the whole fee before the 26th of February 2010, you’ll get an unbeatable discount.
This offer cannot be used alongside other promotions.
registration & deadline
You can enrol yourself directly on-line sending the ENROLLMENT APPLICATION.
The deadline for enrolment is 30th of March 2010.
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Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!