MERCHANDISING &|CONCEPT STORE

COURSE DURATION

60 Hours – 12 lessons - Monday from 9.00 to 14.00

START DATE

11th October 2010

APPLICATION DEADLINE

11th September 2010

COST

€. 1540,00

DEPARTMENT

Specialization Courses

LANGUAGE

Italian

DOWNLOAD

Notes

AIM|OF THE|COURSE

The aim of the course is to provide participants with a high level of professionalism in the sector of visual merchandising and the necessary skills to create display compositions, the means of communication closest to the consumer, and the true point of contact between customer and company.

INFORMATION|ABOUT|COURSE

ELEGIBILITY

Secondary school leavers

ADMISSION

Assessment of CV and interview.

COURSE|STUDY|PLAN

visual merchandising

Evolution
Large-scale retail
Concept stores
Why focus on visual merchandising for clothing and accessories
Visual merchandising and brand identity

The sales outlet AS A MEANS OF COMMUNICATION
Promoting the sales outlet
Research and analysis of the latest trends in visual merchandising
Case study analysis

visual displays

The shop window and window dressing rules
Window dressing techniques for clothing and accessories

goods layout

Making the most of the sales area
Points of focus and display areas
Using colour
Lighting techniques
Display bases: shapes, materials and structures

POLIMODA|FASHION|CAREERS

The Careers of Fashion
The Departments of Polimoda
Polimoda Courses

HOW|TO|APPLY

Information Request
Admission Request
Enrollment Fees (PDF)
Scholarship (PDF)
Students Policy (PDF)
Admission Exams (PDF)
Who How Where - Polimoda Student Guide (PDF 9Mb)

POLIMODA|STUDENT|SERVICES

Housing Hotels
Housing Residence
Housing Rent
SaniCard Insurance (PDF)
Stage & Placement
Swatch Lab
Tech Lab
Library
PolimodaServizi.com

A|SUMMER|IN FLORENCE ...

Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.

It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.

What are you waiting for? Book your Polimoda Summer Course!

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