To write is to observe! Become an Opinion Leader!

Fashion magazines have been in existence for over 150 years, and they have never been suppressed by blogs, just as radio stars have not been killed by video. Today the media all converge and interconnect, therefore what makes the difference is the content, which involves increasingly more user-generated narrowcasting rather than corporate broadcasting. As a result, while the fashion input and output system among humans, society and industry must certainly be read and understood, in these times of epochal changes it must also and above all, be written. It's true that the written word describes the image, but it's also true that it can give rise to imagination, which is exactly the kind of positive energy fashion needs to write the pages of its future.

Fashion writers are much more than just journalists or copywriters. They are also opinion leaders, like Suzy Menkes, Cathy Horyn, Caroline Evans and Colin McDowell, as well as Imran Amed and Scott Schuman, women and men who, starting from a book, a magazine or a blog, can observe the whole fashion system, vivisect a single collection, interview designers and managers, take sides or distance themselves, but always with a cutting and singular style that will either sow the seeds of doubt or launch sharable perspectives.