Become a Fashion Trend Forecaster!
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COURSE DURATION |
9 Months |
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START DATE |
April |
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APPLICATION DEADLINE |
EU Citizen: 10 March |
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ADMISSION EXAMS |
For booking the admission exam please contact: orientation@polimoda.com; |
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COSTS |
€. 16.000,00 Course |
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LANGUAGE |
English |
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DOWNLOAD |
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Notes |
At the end of Masters students will be introduced to head hunting agencies which will guide them in finding a job appropriate to their profile. |
Trend-spotting is the news £36bn growth business
With fortunes to be made in fickle businesses like fashion, trend forecasting is becoming increasingly important for creative industries.
(The Telegraph)
Read the article
Trend forecasting is one of the most exciting areas of fashion industry.
In this course you will not only be trained to be the “visionary” but also will learn how to apply this information in the real world. Projects, collaborations and field trips have included world leading trend agencies such as Li Edelkoorts, Trendunion (Paris) WGSN (London) and Trendstop (London) to name a few.
Your work will receive global exposure through Polimoda established connections and international exhibitions. You will also get invaluable real life experience with numerous international internship opportunities including Paris, London, Dubai, Taiwan and Bangkok.
This course helps students use their acquired techniques and skills to work in Fashion and the Creative Fields as a Trend Forecaster and Trend Specialist. In the current economic climate, companies increasingly value this information in order to stay a step ahead. Trend forecasting is a highly complex and intricate field that can add value to many businesses.
This degree provides an understanding of the global tendencies and ingredients that will dictate future trends, and ultimately consumer behavior. You will learn how to analyze cultural ideas and phenomena, and translate them not only to fashion, but to any given design field (e.g., textile, furniture, automotive, etc.). You will study a number of subjects that relate to the field of trends. You will be exposed to contemporary culture and a modern way of thinking that will create a solid base for you to master forecasting.
Take this exciting opportunity to be in the forefront of fashion helping to shape the future of our industry.
Interview Aki Choklat, Course Coordinator
The course focuses in three main areas:
1) Vision: Cultural Starting Point (CSP)
We will explore the early signals for trends. The signals should be based on observations of human culture and behavior, including various theories and movements that may influence trends. We will also project the possible tipping point of the trend argument. The cultural starting point should have a strong global aspect and can be quite broad. You will also learn though various assignments how to become more intuitive.
2) Reporting: Data gathering, practical
The research includes both primary and secondary research. Primary research is based on first-hand experience and personal gathering of data (interviews, observations, surveys, documentation). Secondary research includes the use of existing information (library sources, newspaper articles, blogs, etc.). We will cross reference the items and start making sense from all the information gathered. In this section we will also researching materials (i.e., what is the material language for this direction) and color (i.e., creating a color story for the trend).
3) Corporate: Proposal: From conceptual to concrete
Industry Translation: The common question for companies to ask forecasters is “What should we do next?”. In this part of the course will create a trend scenario for a given corporate entity. We will learn how all the material gathered can be used in a company. This can involve suggestions on silhouette, colour palettes and material suggestions. This part of the project will create a trend scenario for the entity.
In addition, you will take advantage of Polimoda’s strategic position in the heart of one of the world's most exciting production and design regions. Polimoda is in close vicinity to the design and production centers for many of the world's most desirable goods - leather, clothing, interiors, etc. You will also gain access to nearby world-famous Industry Trade Shows (Linea Pelle, all Pitti events, Salone del Mobile etc..) , which include fashion, jewelry, furniture, and raw materials (e.g., yarn, leather, etc.). Polimoda has one of the most important fashion libraries in Italy, encompassing an extensive materials reference library.
Portfolio Dimitra Gennaris, Master Trend Forencasting 2011
Cultural Studies: Contemporary cultural phenomena.
Contemporary Fashion: recent developments in fashion from catwalks to student shows. A global view.
Sociology of Fashion: a key element to understanding fashion movements and changes in fashion.
Contemporary Art & Fashion Movements: The importance of the current art & fashion world and the study of various movements.
Graphic Design: How make your presentations effective in print and digital format. Introduction to Photo Shop, Illustrator, In Design and various presentation methods.
Materials Research: Introduction to leather and textiles. New materials research.
Colour Theory: Basic theory, usage of colour and the referencing systems. The study of interaction and the culture of colour.
Fashion Written Expression: How to express your ideas clearly and effectively.
Design: Analysis of product design, interiors and architecture in contemporary context.
Branding: How to brand your product effectively to make it something desirable.
Presentation Techniques: How to present and sell your prediction with confidence.
Art Direction: Team work and digital creativity.
Visual Communication: Photography, drawing, moving image for an effective final product.
Exhibition Design: How to set up and present work professionally
Course Project: You will do personal research project and a team trend package.
Trend Forecaster
Trend Analyser
Trend Designer
Colour and Material Specialist
Futurologist
Consumer Behaviourist
Creative Strategist
Creative Director
Eligibility
The Masters is open to graduates (or equivalent) holding a degree preferably in Design (fashion, product or any related field) or in Business Management. Other applicants will be considered following interview with and evaluation of aptitude by the course director. Knowledge of English is required.
How to apply
Candidates will be selected according to:
• curriculum vitae;
• a motivation letter / essay;
• a written test;
• an interview at Polimoda or by phone with the Course Coordinator.
At Villa Favard, a series of seminars with illustrious guests and experts for a direct evidence from the Fashion System.
More information
Information Request
Admission Request
Enrollment Fees (PDF)
Admission Exams (PDF)
Polimoda Scholarships (PDF)
Students Policy (PDF)
Documentation Center Regulation (PDF)
Product Laboratory Regulations (PDF)
Computer Lab Policy (PDF)
Polimoda Student Guide (PDF 1,3Mb)
Summer at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation. What are you waiting for? Book your Polimoda Summer Course!
