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Fashion is the best communication
| COURSE DURATION |
9 Months |
| START DATE | January |
| APPLICATION DEADLINE |
EU Citizen: 15 November |
| ADMISSION EXAMS | For booking the admission exam please contact: orientation@polimoda.com; Ph: +39 055 2750628/71 |
| COSTS | €. 17.000,00 €. 180,00 Examination Fee at Polimoda €. 300,00 On-line Examination Fee €. 200,00 Registration Fee for Student Visa (if necessary) |
| LANGUAGE | English |
| DEPARTMENT | Media & Communication |
| Notes | At the end of the course students highlighted for their didactic progress and aptitude may be given the opportunity of an interview within a company to evaluate a possible period of work experience in the field, in accordance with current rules and regulations. Polimoda also offers a careers counseling service and guidance via partner companies and headhunting agencies. |
Designers convey messages and concepts through their collections and people demonstrate belongingness and distinction by wearing clothes and accessories. Fashion brands use the media to catch the attention of their audience or cleverly create a common ground of values and emotions with their potential followers. However, today the audience is becoming more and more like the creator and author and followers feel like leaders. People are challenging the fashion industry on the internet and in the streets through their personal opinions and styles and, at the same time, are in constant search for a deeper content in the old, solid, underground press. As a result magazines become books, the internet is the main territory of confrontation, and shops, fairs and runways, as points of sale, are turning into moments of communication. Therefore fashion discourse is today multi-directional, paradoxical and syncretic.
Amazing and…challenging!
Fashion Communication aims to create strategic planners prepared for the fashion industry, aware of the specifics of the field and the tools of the trade, and ultimately able to plan an integrated communication action from the point of view of an agency, a brand or an independent player.
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The master course is composed of two parallel modules. The first, Fashion & Communication, is strictly class based teaching fashion and strategic planning in their specifics and interconnections.
The second module is divided into three areas:
Media (e.g. magazines),
New Media (e.g. blogs),
Extra-Media (e.g. events).
Each area is composed of specialized courses including a practical work project.
Both modules feature resident and guest lecturers from the industry.
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Strategic Planner, Marketing & Communication Manager, Editor, Copywriter, Public Relations for agencies, fashion brands or independent/freelance.
Fashion & Communication
Contemporary Fashion: fashion system, contemporary fashion history, designers and brands
Fashion Trends: trend research, current trends, multi-sensorial communication
Fashion Economics: global economy, worldwide business issues, fashion and newspapers
Fashion Communication: art and fashion, semiotics, sociology of imaginary
Art Directing: spirit of the time, fashion concepts, brand identity and strategy
Strategic Planning: brief to message, integrated communication plan, communication management
Media
Fashion Writing: fashion theory, writing styles and formats, copywriting
Fashion Styling: principles of design, styling, photo-shoot and book
Press to Impress: photology, photoshopping, magazine editing
New Media
Digital Marketing & Communication: interactive marketing, planning, SEO
Web Design & Development: design tools, user experience, mobile platforms
Communication 2.0: design thinking, new media, video/sound making
Extra-Media
Press Office: pr, celebrities, product placement
Unconventional Marketing: guerrilla, viral, tribal, emotional
Event Management: storytelling, fashion show, exposition
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Eligibility
The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant working experience in the field will be considered. Knowledge of English is required. Attendance is mandatory.
Admission
Candidates will be selected according to: a written exam and an interview with the program leader.
At Villa Favard, a series of seminars with illustrious guests and experts for a direct evidence from the Fashion System.
More information
Information Request
Admission Request
Enrollment Fees 2012/2013 (PDF)
Enrollment Fees 2013/2014 (PDF)
Admission Exams (PDF)
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