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COURSE DURATION |
9 Months + 3 Months of Internship |
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START DATE |
January |
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APPLICATION DEADLINE |
15th October |
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ADMISSION EXAMS |
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COSTS |
€. 16800,00 |
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DEPARTMENT |
Marketing |
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LANGUAGE |
English |
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DOWNLOAD |
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Notes |
From January 2011 course fees may be subject to variation. Please contact the Information and Orientation Office for details. |
The Master course in Luxury Management is targeted towards graduates wishing to establish a management career in companies which deal in luxury products.
The unique strength of this course is based on frequent field trips and first hand knowledge provided by leaders in Italian luxury brands. Students have the unique opportunity to visit several companies or shows representing the luxury process and products. The contributing spokespeople are significant players in their companies. Many lecturers own or work for primary companies in the sector. In the final phase, Applied International Management, an industry research project will be undertaken for a luxury company.
ELIGIBILITY
The Master is open to graduates (or equivalent) holding a valid university degree preferably in marketing, economics, business administration etc. Other university degrees will be considered provided applicants pass the on-line entry exam and an interview with the course director, held by telephone. Candidates without a university degree but with proven working experience in the fashion marketing industry will also be considered.
Fluent knowledge of English is required.
HOW TO APPLY
Send your CV and a written motivation by e-mail. A phone interview with the course director will be arranged. Candidates will be selected by a practical on-line test and an interview with the Course Director.
Junior Executive for Luxury Stepping Down Luxury Companies, Merchandising, Retailing, Distribution.
First semester: Luxury Management Strategy, Luxury Merchandising I, Principles of Luxury Marketing, Communication I, Strategic Marketing, Luxury Marketing, Merchandising & Communication I.
Second semester: Luxury Merchandising II, Principles of Luxury Marketing II, Communication II, Luxury Marketing Merchandising & Communication I, Luxury Marketing Merchandising & Communication III, Customer Relations Management.
Yachts: Italy is one of the world’s biggest manufacturers of luxury yachts. Students visit leading companies and obtain first-hand knowledge from their executives. In class follow-up, assisted by lecturers students will analyse management systems for the luxury yacht sector. Visits to the "Salone Nautica di Genova" or other major yacht shows are programmed.
Wines: a complete course in Italian wines with wine tasting experts, including wine management both in the field and in class and visits to the most important wine fairs and vineyards.
Hotels and restaurants: the concepts behind luxury hotel and restaurant management are taught by professionals from the sector; visits to famous restaurants and deluxe hotels.
Fashion and leather industries: luxury fashion according to the "Made in Italy" concept, merchandising and management taught by professionals and visits to several companies.
Cars and motorbikes: the management of luxury cars and motorbikes - visits to the foremost manufacturers, including lectures, case studies and field trips.
Furniture and Home Textiles: Italian furniture and home textile industries - studies of their cluster systems, profiles, field trips and class lectures.
Perfume and Cosmetics: international luxury and beauty - case studies of the primary brands, their marketing and management strategies.
Design Objects - luxury design objects: visits and case studies involving lesser known luxury manufacturers with high potential.
Jewellery, costume jewellery and watches: Italian luxury and design jewellery and costume jewellery; history, trends, field visits to luxury and top manufacturers.
A degree will be obtained by final assessment and exams. A final thesis or project will be based on external study.
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Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!
