fashion system:

fashion and costume, evolution and trends; knowledge of the fashion system, the main companies and how they work.

marketing principles:

the role of marketing in business, how to create and develop markets using strategic, tactical and operative marketing.

target analysis:

fundamental tools for understanding the consumer’s motives, needs, expectations and desires in order to create future fashion proposals.
Communication Models and Techniques: the most effective communication techniques and models in the field of fashion marketing.

advertising & media:

advertising strategies in relation to the type of product and the advertising media used; creating the message from the brief to the campaign.

visual perception:

basic knowledge of perception theory, seeing and thinking, kind and meaning of light, colour and vision, to communicate a particular perception in images.Web Design: designing and creating dynamic and static web sites, e-commerce sites, on-line shops, web ads and videos, advertising banners and web portals.

multimedia design:

designing and creating contents for multimedia, company and product presentations.

advertising graphics:

designing and creating brochures, leaflets, advertising posters and flyers;
fair stand layouts, graphics for events, photographic still lifes, photographic adaptation.

publishing graphics:

creating a publication, fashion magazine, from designing the cover page to graphics and page setting.

corporate identity:

studying the corporate brand, positioning and history, designing trademarks, logos, studying graphics, colours and fonts.

packaging design:

designing paper, plastic and cosmetic packaging.
CAD – Photoshop – Illustrator and other technological and operative media and/or know-how

Case Study and Project work: analysis of the different strategies of visual communication of the fashion company. Exercises and presentation of a project work.