The Final Touch in Fashion: the Image-Maker!
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COURSE DURATION |
9 Months + 3 Months of Internship |
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START DATE |
April 2010 |
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APPLICATION DEADLINE |
15th January 2010 |
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ADMISSION EXAMS |
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COST |
€. 16000,00 |
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DEPARTMENT |
Design |
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LANGUAGE |
English |
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DOWNLOAD |
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Notes |
The Fashion Stylist is an independent expert in style and image making. The stylist creates the final image to represent a brand by inventing brand icons, images and looks for all players in the fashion world: designers, magazines, retailers, advertising agencies and celebrities. S/he works for photoshoots, look books, shows or magazines.
Fashion Stylists create future trends. They understand how to position a brand and act as liaison between photographers and editors; professionals in this field require not only specific competencies but also a highly developed aesthetic vision and talent, indispensable to understanding and absorbing the most innovative concepts.
Students will follow in the footsteps of famous stylists such as Carine Roitfeld, Joe McKenna, Olivier Rizzo and many others who worked for photographers such as Mario Testino, Mario Sorrenti, Inez Van Lamsweerde & Vinoodh Matadin, Steven Meisel or Tim Walker.
History will teach us how important styling and image building are. Many historic figures used their way of dressing, styling and accessories to express their power, beauty, wealth or intelligence. This use of image can be applied to contemporary styling for the advertising campaigns of famous fashion houses. The principles of marketing and communication, trend research and the new media are all fundamental factors in achieving a personal style which will emphasize brand values.
Styling can be extended to interior design, video, TV and theatre. The style of hair and make-up presented by fashion models are fundamental tools contributing greatly to fashion image building. The course therefore provides practical experience in the field, such as the organization of the Polimoda fashion show and events.
Students will develop critical and functional skills aimed at organizing, producing and promoting fashion images in collaboration with photographers, models, hair and make up artists, location hunters, art directors and designers.
Freelance Fashion Stylist for advertising agencies, publishers, interior design, music and media design companies, fashion shows and events, retailers, movie or theatre.
Fashion History:
History of Fashion Styling; History of Advertising and Photography; Fashion Trends Past and Future; History of Contemporary Fashion.
Fashion Communication and Marketing:
Overview of the Fashion System; Principles of Marketing; Communication Strategy and Branding; Trend Research; Semiotics; Sociology.
New Media:
Styling for web design; Styling for video, TV, theatre and film; Photoshop.
Fashion Styling, field experience:
Art directing; Styling for events, portraits, advertising and fashion shows; Styling for make-up and hair; Styling for interior design; Personal portfolio.
Eligibility
The Masters course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree, but with significant working experience in the field of photography, fashion design or communication, will be considered. A knowledge of English is required. For internships in Italian companies Italian language is desirable.
How to apply
Candidates will be selected according to:
- presentation of a portfolio and curriculum vitae;
- a motivation letter / essay;
- an interview with the Head of the Design Department.
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Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!