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COURSE DURATION |
9 Months + 3 Months of Internship |
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START DATE |
June 2010 |
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APPLICATION DEADLINE |
15th March 2010 |
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ADMISSION EXAMS |
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COST |
€. 14000,00 |
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DEPARTMENT |
Marketing |
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LANGUAGE |
English |
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DOWNLOAD |
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Notes |
This course trains students to become qualified marketing and merchandising specialists in the fashion sector.
Highly specialized strategic subjects are taught by fashion industry professionals based on a practical, non-theoretical approach to the opportunities and problems of the fashion world. All subjects are independent and supplement each other.
Knowledge acquired in lectures will be supported by students’ private study. Students’ research is mandatory and will be an integral part of the programme assessment.
ELIGIBILITY
The Master is open to graduates (or equivalent) holding a valid University degree preferably in marketing, economics, business administration etc. Applicants with other University Degrees or with prior working experience in Fashion Marketing Industry will be considered. Fluent knowledge of English is required.
HOW TO APPLY
Send your CV and a written motivation by e-mail. A phone interview with the course director will be arranged. Candidates will be selected by a practical on-line test and an interview with the Course Director.
Merchandising Manager
Freelance Consultant
Distribution Manager
Customer Relation Manager
Merchandiser
Principles of Fashion Marketing. Marketing strategies and tactics for all fundamental facets, applied specifically to fashion companies.
Principles of Fashion Merchandising. An intensive course covering various aspects of merchandising, sourcing strategies, product knowledge, financial merchandising, buying. It will be taught by buyers, and executive merchandising specialists who possess thorough, field-based know-how.
Cross Cultural Communication for Fashion. Learn how to handle and appreciate different cultures and business procedures. An awareness of and ability to use these methods is necessary in major companies where human resources are multi ethnic and multi racial.
World Business Issues. Basic macro and micro economic events, which have a significant influence on market returns and strategies, are taught from a marketing point of view. Lecturers are marketing economists.
Research Project AIM - Applied International Management. Students learn research techniques; they will develop and present a report for a primary fashion company on contemporary market factors for the fashion sector.
Merchandising Specialisation Set. A group of “in depth” operational tools for specialisation in merchandising.
Fashion Promotion Mix. Special events such as the organisation of a fashion show and other promotional events. Sales promotion and PR activities are also covered. The course is taught by a professional fashion promoter.
Customer Relation Management. All forms of communication and relatios with the customer, aimed at increasing brand loyalty.
Business Plan for Fashion. Focusing on targets and identifying financial and organisational resources to achieve success.
The Careers of Fashion
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Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!