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COURSE DURATION |
6 Months + 3 Months of Internship Attendance is mandatory |
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START DATE |
October |
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APPLICATION DEADLINE |
EU Citizen: 10 September |
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ADMISSION EXAMS |
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COSTS |
€. 11500,00 |
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DEPARTMENT |
Marketing |
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LANGUAGE |
Italian |
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DOWNLOAD |
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Notes |
From January 2011 course fees may be subject to variation. Please contact the Information and Orientation Office for details. |
The event is now an essential means of communication; its many and different forms provide a broad range of possibilities which can be adapted to the requirements of businesses in the fashion sector that need to communicate image, products, philosophy, management style etc.
The Master course aims to provide a complete panorama of events, ranging from conferences and meetings to sales fairs, shows, parties, exhibitions etc.
The concept, design, planning and organization of events are studied, providing managers with the relevant professional skills and training to find employment not only in the fashion system but also in the cultural events sector and in cinema direction and production.
The main characteristics required to become a successful Events Manager are creativity, dynamism and initiative, organizational and interpersonal skills.
Contemporary Fashion – Cool Hunting
Marketing: strategic decisions and establishing marketing mix.
Company Image (methods of building and implementing an image).
Promotional Events (conventions, meetings, sales fairs, exhibitions, conferences, concerts etc.).
Stages of Events Planning.
Programming (briefing – concept and preparation) – Budget – Promotional / Advertising programme – Event follow-up.
Fashion Show (design, planning and organization).
Creative Aspects of the Fashion Show (booking – styling).
Production and Coordination of the Fashion Show, Promotional Materials (brochure, leaflet, catalogue etc.)
Advertising Graphics – Information Technologies and English.
Teaching Methodology: Classroom teaching, laboratory work, seminars with experts from the sector, visits to exhibitions/sales fairs/events, workshops.
Final Presentation: Planning an event from concept to realization.
ELIGIBILITY
The Master is open to graduates (or equivalent), final year students and professionals with at least 2/3 years experience in the sector. Knowledge of English at intermediate level is required.
HOW TO APPLY
Candidates will be selected by:
- a Written aptitude test;
- an analysis of an advertising campaign;
- an Interview.
Fashion Show Manager/Assistant
Assistant Director
Production Assistant
Communication Events Manager
Promotions Manager
Events Manager
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Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!
