|
COURSE DURATION |
6 Months + 3 Months of Internship Attendance is mandatory |
|
START DATE |
October |
|
APPLICATION DEADLINE |
EU Citizen: 10 September |
|
ADMISSION EXAMS |
|
|
COSTS |
€. 11500,00 |
|
DEPARTMENT |
Marketing |
|
LANGUAGE |
Italian |
|
DOWNLOAD |
|
|
Notes |
From January 2011 course fees may be subject to variation. Please contact the Information and Orientation Office for details. |
THE BEAUTY MARKET IS EXPANDING AND IS SEEKING EXPERT MANAGERS
Unique of its kind, the Master in Fashion Beauty & Cosmetics Management aims to create experts in marketing and communications specific to the fashion sector. Managers capable of working in fashion companies, in businesses specialised in beauty products (luxury or mass market) and in the health and beauty spa sector.
A UNIQUE COURSE WHICH OFFERS COMPETITIVE ADVANTAGES
The master provides a broad overview of the fashion system, and the beauty, cosmetics and health and spa sectors and of marketing management. The beauty and health markets need new professional who know how to manage products, fashion and distribution strategies.
CREATE VALUE AND CONSUMER LOYALTY
The market changes and so do the habits of consumers. It is therefore important to define strategies, develop marketing projects, analyse and evaluate the market environment and create consumer loyalty.
SYNERGY BETWEEN THE WORLD OF FASHION AND BEAUTY
The synergies that exist between the worlds of beauty and fashion are a fact. This context is continually evolving and both designer labels and the largest beauty companies are investing in the sector.
READERS OF GLAMOUR MAGAZINE CAN WIN A STUDY GRANT TO PARTICIPATE IN THE POLIMODA MASTER IN FASHION BEAUTY AND COSMETICS MANAGEMENT!
Click here to get more information.
Fashion System: fashion and lifestyle, evolution and trends; knowledge of the fashion system, reference markets, main businesses and their diversification policies regarding trends, the beauty and image markets.
Beauty & Cosmetics Markets: competition analysis of main markets, developing trends, expansioin of distribution, competitors.
Product Development: development strategies and knowledge of beauty products: from treatments to skin care, make up, hair care, perfumes and packaging.
Marketing Management: defining marketing strategies and plans; analyzing and evaluating the market environment; analyzing consumer markets; establishing brand value and defining positioning strategies; analyzing competition; defining marketing mix, web marketing.
Marketing Communication: communication models and techniques, integrated communication research, media and promotions strategies, media planning.
Fashion & Beauty Advertising: analysis and evolution of advertising communication in the beauty, fashion, cosmetics and perfume sectors.
Trade & Retail Marketing: strategies and tactics tailored to different distribution channels and sales points; the importance of visual merchandising: creating value for the distributor and customer loyalty.
Case study and project work: case analyses of the most representative companies (luxury/cosmetics/fashion sectors) in various areas of management. Practical exercises and final presentation of a marketing plan.
ELIGIBILITY
The Master is open to graduates (or equivalent), final year students and professionals with at least 2/3 years experience in the sector. Knowledge of English at intermediate level is required.
HOW TO APPLY
Candidates will be selected by:
- a psycho-aptitude test;
- a practical test;
- a motivational interview.
Brand manager
Product manager
Assistant brand/product manager
New product development manager
Communications manager
Trade marketing manager
Retail manager
Buyer
Merchandiser
Visual merchandiser
The Careers of Fashion
The Departments of Polimoda
Polimoda Courses
Information Request
Admission Request
Enrollment Fees (PDF)
Scholarship (PDF)
Students Policy (PDF)
Admission Exams (PDF)
Who How Where - Polimoda Student Guide (PDF 9Mb)
Housing Hotels
Housing Residence
Housing Rent
SaniCard Insurance (PDF)
Stage & Placement
Swatch Lab
Tech Lab
Library
PolimodaServizi.com
Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!
