This is a very specialised masters course designed to train professional figures to work in Italy and abroad who can deal with the main corporate, commercial, and analytical problems of companies in the fashion sector wanting to enter the international market. The main trend in the fashion industry is for interest in the following new and main foreign markets:
- China
- Russia
- Japan
- USA

target

The course is open to graduates or undergraduates with a strong inclination towards studying international markets who are potentially interested in gaining work experience and/or doing on-the-job training in Italian companies wanting to develop their business by entering the international market. All or part of the work experience can also be done abroad. As a result, good understanding and spoken English is required and knowledge of a second language is preferred.

goals 

To train experts who can study, analyse and spot the possibilities on foreign markets, by extending their field of vision towards different markets through practical case studies. The goal will also be to give students the skills to analyse trends and understand the psychological mechanisms involved in buying, brands, loyalty, and how shopping centres are used in the particular countries, and the differences caused by delocalising Italian products abroad. The study programme will consist mainly of the following areas:
1. Specific knowledge of the fashion sector, alongside business skills in managing complex processes, and dealing with buying, retail and communication.
2. In-depth study of international marketing techniques and understanding markets, as well as brand analysis policies, including in-depth study of real case studies.
3. Finding out about the most important local cultures (Russia, China), by studying the main linguistic, cultural, traditional and social factors of these markets, their relationship with fashion, companies and the world of work. The relationship between the target market and Italy, buying quirks and motivation also from a psychological viewpoint.