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COURSE DURATION |
6 Months + 3 Months of Internship Attendance is mandatory |
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START DATE |
October 2010 |
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APPLICATION DEADLINE |
15th July 2010 |
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ADMISSION EXAMS |
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COST |
€. 11500,00 |
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DEPARTMENT |
Marketing |
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LANGUAGE |
Italian |
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DOWNLOAD |
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Notes |
Communicating fashion means to represent it through images, language, events, media, or celebrity endorsements, which form part of the fashion system.
The Master offers a broad view of the communication scenery in general and particularly the fashion sector one; it forms professionals able to manage public relations, advertising and presentations, and to communicate with the media.
Creativity, flexibility, competitiveness, team spirit: these are the principal characteristics you need in order to be successful in the world of fashion communication.
Contemporary Fashion
Marketing: the strategic choices and the development of the marketing mix Business Image
Advertising Strategies
Publicity (from the strategy to the communication project)
Business and Institutional Communication
Communication in the Sector of Fashion
Public Relations
Press Office Management
P.O.P. Materials
Fashion-Web and Multimedia
Commercial Art
Computer Science and English
metodologia
Classroom lessons
Laboratory
Seminars with experienced professionals
Visits to Fairs/Exhibitions/Events
Workshops
eligibility
The Master is open to graduates (or equivalent), holding a valid Academic degree.
Applicants with no Academic degree, but with prior working experience in the field (2-3 years), will be considered.
Fluent knowledge of English is required.
admission
The Admissions Exam consists of:
- Psycho-vocational test (written)
- Analysis of an advertising campaign
- Motivational interview
Admissions are limited.
course duration
6 months + internship (3/4 months)
Attendance is compulsory from Monday to Friday, morning and afternoon.
Communication Manager
Manager/Employee Press Agency
Public Relations Manager
Image Manager
Project Executive
Senior/Junior Account
The positions concern the internal structures of firms (press agencies, communication and marketing) as well as the external ones (public relation and publicity agencies).
The Careers of Fashion
The Departments of Polimoda
Polimoda Courses
Information Request
Admission Request
Enrollment Fees (PDF)
Scholarship (PDF)
Students Policy (PDF)
Admission Exams (PDF)
Who How Where - Polimoda Student Guide (PDF 9Mb)
Housing Hotels
Housing Residence
Housing Rent
Scolarship (PDF)
SaniCard Insurance (PDF)
Stage & Placement
Swatch Lab
Tech Lab
Library
PolimodaServizi.com
Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!