Become an Expert in Visual Merchandising Strategies
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COURSE DURATION |
9 Months + 3 Months of Internship |
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START DATE |
June 2010 |
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APPLICATION DEADLINE |
15th March 2010 |
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ADMISSION EXAMS |
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COST |
€. 14000,00 |
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DEPARTMENT |
Marketing |
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LANGUAGE |
English |
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DOWNLOAD |
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Notes |
This course trains students to become qualified visual merchandisers for all categories of fashion retail.
Highly specialized strategic subjects are taught by fashion industry professionals. All subjects are independent and supplement each other.
Knowledge acquired in lectures will be supported by students’ private study. Students’ research is mandatory and will be an integral part of the programme assessment.
elegibility
The Master is open to graduates (or equivalent) holding a valid university degree preferably in marketing, economics, business administration etc. Applicants with other university degrees or with prior working experience in the fashion marketing industry will be considered. Fluent knowledge of English is required.
admissions
Send your CV and a written motivation by e-mail. A phone interview with the course director will be arranged. Candidates will be selected by a practical on-line test and an interview with the course director.
Visual Merchandiser
Visual Merchandiser Junior Executive
Freelance Consultant
Special Events Manager
Visual Merchandising Planner
Elements of Visual Merchandising. Form, Function, Fabrication, Finish, Fenestration, Freedom. How to use, understand and effectively interpret the basic elements of visual merchandising.
Contemporary Visual Merchandising. Field research and reporting of contemporary visual merchandising techniques which are analyzed through fashion retail performance.
Elements of Visual Communication. Interior Display: Location, Visuality, Personality, Self Service, Showcase, Counter, Environment, Wall, Ledge, Aisle, Island – the advantages and disadvantages. Market Project Study.
Visual Merchandising Graphics. Using software to study, present or enhance visual merchandising projects.
Elements of Window Display. Single, Series, Related, Programmed, Promotional – Open, Closed & Semi Closed Windows – Departmental and Promotional. Display techniques and their strengths and weaknesses in major fashion window displays.
Light Box & Lighting Management. Learn the fundamentals of lighting and its effective use in visual or special events.
Special Event Elements (Organisation, Location, Timing, Target/Audience). How to organize special events: show party, catwalk, promotion.
Principles of Fashion Merchandising. An intensive course covering various aspects of merchandising, sourcing strategies, product knowledge, financial merchandising, buying. It will be taught by buyers, and executive merchandising specialists who possess thorough, field-based know-how.
Research Project AIM - Applied International Management. Students learn research techniques; they will develop and present a report for a primary fashion company on contemporary market factors for the fashion sector.
Specialised Visual Merchandising Methods. A group of “In depth” operational tools for specialisation in VM. This course will be taught together with the AIM research project.
Fashion Promotion. Special events such as organisation of a fashion show and other promotional events. Sales promotion and PR activities are also covered. The course is taught by a professional fashion promoter.
Budgeting for Visual Merchandising & Special Events. Understanding the finance and cash flow necessary to support visual and special events projects.
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Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!