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COURSE DURATION |
3 Years + 1 Masterclass + 3 Months of Internship |
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START DATE |
October |
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APPLICATION DEADLINE |
EU Citizen: 10 September |
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ADMISSION EXAMS |
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COSTS |
€. 8000,00 per year |
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DEPARTMENT |
Marketing |
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LANGUAGE |
Italian |
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DOWNLOAD |
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Notes |
Fees intended from October 2012. |
Unique of its kind, this course aims to produce managers of a high quality for the fashion industry, specialized in product development, marketing and merchandising.
The key element of this course is targeted training for the fashion system and the fashion product, from trends research to materials/production planning, and includes a knowledge of different company strategies, establishing targets, competitive business development, organization, management, the definition of marketing mix and retail development.
The course also features the teaching of English language and Chinese language and culture.
At the end of the three-year programme, students can further continue their studies specializing in either the creative field (Fashion Coordinator) or the management field (Retail management & Visual merchandising) with a one-year Masterclass.
Our innovative teaching method strongly encourages an ability to plan, allowing students to develop their own creativity while at the same time putting their ideas into practice.
Product Manager
Brand Manager
Category Manager
Fashion Coordinator
Quality Controller
Head of Marketing
Merchandising Manager
Export Manager
Head of Sales
Trade Marketing
Buyer
Assistant Buyer
Visual Merchandiser
Fashion System And Product:
Contemporary fashion, Textile sciences, Study of colour, trends, product development and production planning, Manufacturing techniques and quality control, Fashion as a business and marketing techniques, Buying and retail.
Marketing Management:
Business and political economy, Business management and organization, Information systems for marketing, Applied market research, Strategic, operative marketing, Consumer motivation, International marketing, Web marketing, Commercial law, Organizational psychology, Retail and visual merchandising.
General Educational Studies:
Computer sciences (Windows, PowerPoint, Excel), Photoshop, Illustrator, Presentation techniques,Human resources management, English language, Chinese language and culture.
Teaching methods:
Classroom lectures, Project work, Laboratory work, Workshops, Seminars/conferences, Field visits to factories, fairs, exhibitions, Meetings with industry experts.
ELIGIBILITY
The course is open to students with a high/secondary school diploma. Knowledge of Italian is required..
HOW TO APPLY
The course has a limited number of places. Candidates will be selected by means of:
- a psychological aptitude test;
- a practical test;
- a motivational interview.
At Villa Favard, a series of seminars with illustrious guests and experts for a direct evidence from the Fashion System.
More information
Information Request
Admission Request
Enrollment Fees (PDF)
Admission Exams (PDF)
Polimoda Scholarships (PDF)
Students Policy (PDF)
Documentation Center Regulation (PDF)
Product Laboratory Regulations (PDF)
Computer Lab Policy (PDF)
Polimoda Student Guide (PDF 1,3Mb)
Summer at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation. What are you waiting for? Book your Polimoda Summer Course!
