Fashion mangement
MARKETING|MANAGEMENT

COURSE DURATION

3 Years + 1 Masterclass + 3 Months of Internship
Attendance is mandatory

START DATE

October

APPLICATION DEADLINE

EU Citizen: 10 September
NON-EU Citizen: 15 July

ADMISSION EXAMS

See Admission Exams Calendar (PDF)

COSTS

€. 8000,00 per year
€. 180,00 Examination Fee at Polimoda
€. 300,00 On-line Examination Fee
€. 200,00 Registration Fee for Student Visa (if necessary)

DEPARTMENT

Marketing

LANGUAGE

Italian

DOWNLOAD

Notes

Fees intended from October 2012.

Unique of its kind, this course aims to produce managers of a high quality for the fashion industry, specialized in product development, marketing and merchandising.


POLIMODA|COURSE|DESCRIPTION

The key element of this course is targeted training for the fashion system and the fashion product, from trends research to materials/production planning, and includes a knowledge of different company strategies, establishing targets, competitive business development, organization, management, the definition of marketing mix and retail development.

The course also features the teaching of English language and Chinese language and culture.

At the end of the three-year programme, students can further continue their studies specializing in either the creative field (Fashion Coordinator) or the management field (Retail management & Visual merchandising) with a one-year Masterclass.

Our innovative teaching method strongly encourages an ability to plan, allowing students to develop their own creativity while at the same time putting their ideas into practice.

COURSE|EMPLOYMENT|OPPORTUNITIES

Product Manager
Brand Manager
Category Manager
Fashion Coordinator
Quality Controller
Head of Marketing
Merchandising Manager
Export Manager
Head of Sales
Trade Marketing
Buyer
Assistant Buyer
Visual Merchandiser

COURSE|STUDY|PLAN

Fashion System And Product:
Contemporary fashion, Textile sciences, Study of colour, trends, product development and production planning, Manufacturing techniques and quality control, Fashion as a business and marketing techniques, Buying and retail.

Marketing Management:
Business and political economy, Business management and organization, Information systems for marketing, Applied market research, Strategic, operative marketing, Consumer motivation, International marketing, Web marketing, Commercial law, Organizational psychology, Retail and visual merchandising.

General Educational Studies:
Computer sciences (Windows, PowerPoint, Excel), Photoshop, Illustrator, Presentation techniques,Human resources management, English language, Chinese language and culture.

Teaching methods:
Classroom lectures, Project work, Laboratory work, Workshops, Seminars/conferences, Field visits to factories, fairs, exhibitions, Meetings with industry experts.

INFORMATION|ABOUT|COURSE

ELIGIBILITY

The course is open to students with a high/secondary school diploma. Knowledge of Italian is required..

HOW TO APPLY

The course has a limited number of places. Candidates will be selected by means of:

  • a psychological aptitude test;
  • a practical test;
  • a motivational interview.
Polimoda Guest Lecture

At Villa Favard, a series of seminars with illustrious guests and experts for a direct evidence from the Fashion System.
More information

Orientation Day 20 February 2012, Villa Favard
Advance booking Summer 2012: -10% if you sign up by the 3 of February 2012
A|SUMMER|IN FLORENCE ...

Summer at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.

It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation. What are you waiting for? Book your Polimoda Summer Course!

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