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COURSE DURATION |
3 Years + 1 Masterclass + 3 Months of Internship |
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START DATE |
October |
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APPLICATION DEADLINE |
EU Citizen: 10 September |
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ADMISSION EXAMS |
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COSTS |
€. 8000,00 per year |
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DEPARTMENT |
Marketing |
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LANGUAGE |
Italian |
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DOWNLOAD |
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Notes |
Fees intended from October 2012. |
Unique of its kind, this course aims to produce managers of a high quality capable of operating in various sectors of the fashion business, including communication agencies, public relations, press offices, events planning, and in publishing.
The course is aimed at providing students with a comprehensive knowledge of the fashion system and its mechanisms, as well as of trends, means of communication, company strategies and consumer psychology.
Students will also learn fundamental marketing principles, image development strategies (branding), consumer analysis, purchasing strategies, customer relationship management, advertising strategies and the development of a company communications plan. Disciplines aimed at developing creativity and skills in advertising and visual communications are key elements of this course.
At the end of the three-year programme, students can further continue their studies, specialising in either the fashion field (Graphic Design " Art Director) or the technical/creative field (Web design; Graphics for publishing) with a one-year Masterclass.
Our innovative teaching method strongly encourages an ability to plan, allowing students to develop their own creativity while at the same time putting their ideas into practice.
Brand manager
Marketing manager
Head of marketing
Head of communication
Head of planning
Events manager
P.R. manager
Head of press office
Head of fashion show planning
Senior / Junior account manager
Graphic design " Art director
Web / Packaging design
Publishing graphics
System and Fashion Products.
Contemporary Fashion; Fashion Trends & Communication; Fashion Business; Fashion Show.
Marketing.
Political And Company Economy; Company Organization and Management Marketing Research; Marketing Principles; Consumer's Motivation; Brand Management; Web Marketing.
Marketing Communication.
Communication Models; Tools and Techniques; Advertising Strategies and Media Plan; International Communication; Social, Semiotic Analysis- Psychology Of Consumers and Advertising; History Of Advertising; C.R.M; P.R./Press Office; Events Planning.
Creative Competences.
Visual Perception; Creative Advertising; Web Design; Development Of Promotional Material; Copywriting; Events Planning; Promotion Of Cultural Events.
General Educational Studies.
Computer Science (Windows " Powerpoint " Excel); Photoshop " Illustrator " In Design; Presentation Techniques; Human Resources Management; English Language.
Didactic methodologies.
Lectures in class, project works, labs " workshops, seminars/conferences, trips to factories, trips to fairs/exhibitions. meetings with experts.
ELIGIBILITY
The course is open to all students with a high/secondary school diploma. Knowledge of Italian is required.
HOW TO APPLY
The course has a limited number of places. Candidates will be selected by means of:
- a psychological aptitude test;
- a practical test;
- a motivational interview.
At Villa Favard, a series of seminars with illustrious guests and experts for a direct evidence from the Fashion System.
More information
Information Request
Admission Request
Enrollment Fees (PDF)
Admission Exams (PDF)
Polimoda Scholarships (PDF)
Students Policy (PDF)
Documentation Center Regulation (PDF)
Product Laboratory Regulations (PDF)
Computer Lab Policy (PDF)
Polimoda Student Guide (PDF 1,3Mb)
Summer at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation. What are you waiting for? Book your Polimoda Summer Course!
