Polimoda Srl, is also involved in publishing, a section of great interest which publishes along with the collection "Polimoda Books", "Polimoda Manuals", a series of publications regarding studies, researches, methods and analyses of the fashion sector. Polimoda inaugurated the Fashion Marketing series with the book "Moda e innovazione tecnologica" (Fashion and innovative technology) by Chiara Nencini, published by Franco Angeli. These projects are part of some formative initiatives of the Institute, aimed at strengthening the constantly evolving relationship between fashion, marketing and communication. The Polimoda books are addressed to students, professionals and workers in the field.
POLIMODA LIBRI- acquista con IBS.it
FASHION ON-LINE
There is no doubt that Internet is one of the most versatile and powerful instruments of communication ever invented by man, and responsible for the opening-up of a new frontier in the communications market in the mid-nineties.
Fashion on-line: come utilizzare il web per dare valore aggiunto alle aziende della moda / a cura di Lamberto Cantoni; prefazione di Federico Marchetti. - Milano : Angeli, c2003. - 219 p. ; 23 cm. - (Libri Polimoda. Fashion marketing). - Bibl.: p. 213-215. - Glossario : p. 189-211. - ISBN 88-464-4862-6
FASHION AND INNOVATIVE TECHNOLOGY
Creativity and innovative capacity, knowing how to conceive efficacious fashion marketing strategies, keeping up with the increasing demands of the customer, facing challenges and the external competitiveness are indispensable factors for the contemporary undertaking of the fashion-system. What fashion is now going through is in fact a real revolution, triggered by the introduction of high-tech materials and products, a result of the most sophisticated research.
Moda e innovazione tecnologica: nuove strategie di marketing, dall'idea allo sviluppo di prodotti innovativi attraverso cinque case history di successo / Chiara Nencini. - Milano : Angeli, c2002. - 139 p.; 23 cm. (Libri Polimoda. Fashion marketing). - Seguono appendici. - Bibl.: p.
135-138. - ISBN 88-464-3936-8
THE UNDERWEAR GAMBLE
New trends and the next 'underwear challenge': from successful brand winning strategies to the point of sale.
The Underwear Gamble written by Laura Colagrade
Preface byFranco Angeli c 2003 - 217 p. 23 cm. (Polimoda Books. Fashion Marketing)
Bibl. P.213 - 215 - ISBN 88 - 464- 4440 - X
LA VENDITA VISIVA
(Carla Tuci)
The store, its interior and window are a brand’s business card. Alongside the product and communication. next
La vendita visiva, strategie e tecniche di visual merchandising.
Preface by Giuseppe Stefanel, Epilogue by Domenico De SoleMilan: Franco Angeli (Polimoda Books. Fashion marketing)
THE RETAIL STRATEGY IN LUXURY AND FASHION
(Emanuele Sacerdote)
The retail needs various and manifold competences to be able to be successful and to reach the desired competitive advantage.
From the brand to the shop to the client: scenes and tendencies
Preface by Paolo Zegna
Epilogue by Domenico De Sole
Milan: Franco Angeli (Polimoda Books. Fashion marketing)
ISBN 88-464-7746-4
THE UNDERWEAR GAMBLE
(Laura Colagrande)
New trends and the next 'underwear challenge': from successful brand winning strategies to the point of sale.
The Underwear Gamble written by Laura Colagrade
Preface byFranco Angeli c 2003 - 217 p. 23 cm. (Polimoda Books. Fashion Marketing)
Bibl. P.213 - 215 - ISBN 88 - 464- 4440 - X
LAW AND FASHION
(Maria Grazia Antoci e Andrea Orciani)
Preface by Ferruccio Ferragamo
Creativity and innovation are the propelling forces of the fashion industry; they are what made Italian Style an element of elegance and strength in the international markets. Within this framework, the professional figures of the entrepreneur and the designer have acquired a fundamental role and therefore require adequate protection of the law, which, considering the short life span of the fashion product, will be effective only if it is precise and immediate.
Law and Fashion
Basic legal aspects of interest to the fashion industry; edited by Maria Grazia Antoci and Andrea Orciai; preface by Ferruccio Ferravamo - Milano: Angeli, (Libri Polimoda. Fashion marketing).
ISBN 88-464-7126-1
PRODUCING AND
DISTRIBUTING FASHION
(Sergio Fintoni)
Why do fabric-clothing companies rely on outsourcing and what implications does this choice have on companies? What is meant by "outsourcing"?
What are the pros and cons of productive outsourcing, option chosen more and more frequently by fashion companies of the second millennium, often as the result of detailed marketing strategy research. How are outsourcing and distribution linked? What is supply chain management? These questions and many others, are answered in Sergio Fintoni's book
Produrre e distribuire moda
Sourcing and Outsourcing Within a Global Context: Where, How, With Whom - Preface by Gaetano Marzotto - Milano : Angeli, (Libri Polimoda. Fashion marketing).
ISBN 88-464-6484-2
L'OTTIMISMO NELLA VENDITA (OPTIMISM IN SELLING)
(Paola Pizza)
A sales relationship can be ruined because of words, while the right words can build happiness. There are salesmen who seem to put all their energy into unhappiness in selling, by resorting to ways that are improper to the satisfaction of the customer, and others who, on the contrary, know how to pursue a sales objective by cooperating with client, making him happy and satisfied. Whoever sells fashion, sells identity, pleasure, fun, glamour, entertainment and creativity. In order to sell it well an optimistic environment, the right relational marketing and customer care are necessary.
L'ottimismo nella vendita: come trasformare, attraverso la psicologia, le esigenze del cliente in opportunità di vendita di prodotti / a cura di Paola Pizza ; prefazione di Renato Ricci. - Milano : Angeli, c2004. - 159 p. ; 23 cm. - (Libri Polimoda. Fashion marketing). - Bibl. : p. 155-158. -
ISBN 88-464-5486-3
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