Photo Credits: Filep Motwary

The brand manager is a specialist in shaping, preserving, renewing and marketing a fashion luxury brand in its singularity and positioning. This figure, ranging from models of heritage to innovation, takes strategic decisions and implements them through the pipelines of production, distribution and communication, always in direct contact with a creative or art director. In companies with a portfolio of brands, the brand manager is in charge of protecting the identity of each brand and applying licensing policies. Ultimately, this figure is responsible for planning, budgeting and auditing  the brand performance according to its goals and established timelines.

Required skills/profile: creativity, analytical skills, global vision, assertiveness and leadership.

Career Path: Junior Product Manager >Product Manager> Brand Manager

POLIMODA COURSES:

Undergraduate:
Fashion Communication (Italian)

Master:
Fashion Brand Management (English)
International Fashion Business & Management (Italian)