From 12 to 20 June 2010 the city of Florence was the scene of the new edition of Polimoda Fashion Week: now in its second edition, the event presented many new initiatives.
Even more brand names, and not just from the world of fashion, lent their shop windows in the centre, from Via dei Tornabuoni to Via Maggio, to exhibit ideas, projects and creations by the students of Polimoda providing a space where fashion, creativity and design met.
The shop windows of the most prestigious brand names displayed the creations of Polimoda students on Bonaveri mannequins.
During Fashion Week, Polimoda fashion also appeared in unusual settings of historic importance for the city, where interesting exhibitions of the students' creations were held.
The most important initiative of the 2010 edition was the interactive event that brought together young people, visitors to Pitti Uomo and the entire city in general to participate directly in the In/contri and Video/Incontri performances which took place in piazza Strozzi in collaboration with Colle Bereto.
Many other occasions also offered opportunities to reflect on and discuss fashion, including meetings, debates, and workshops.
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View all the photos of POLIMODA FASHION WEEK 2010
Every day, via Tornabuoni and surroundings.
Most famous brand names offer their shop windows to Polimoda students' creations.
Allegri
via dei Tornabuoni 72
Bang & Olufsen
Piazza Rucellai 1
Bulgari
via dei Tornabuoni 56/R
Colle Bereto Cafè
piazza degli Strozzi 5/r
Conte of Florence
Aeroporto di Peretola
Dodo
via dei Tornabuoni 39-41/R
Flavio Castellani
via de' Pecori 4/10r
Hermès
via dei Tornabuoni 6
Loretta Caponi
Piazza Antinori 4
Luisaviaroma (solo 14 giugno)
via Roma 19/21
Max Mara
via dei Tornabuoni 68
Nomination
via Ricasoli 68/r
Roberto Cavalli
via dei Tornabuoni 83
Salvatore Ferragamo
piazza Santa Trinita 5/r
Space
via dei Tornabuoni 17/R
Universo Sport
Piazza del Duomo 7/r
Every day, via Maggio.
Encounter of design today and yesterday in the windows of the historical antique shops street.
Antichità La Datina
Antichità Pino Marletta
Antichità Piselli Balzano
Antiquariato Campolmi Drovandi Arte
Antiquariato Chelini
Bona Tondinelli Antichità
Botticelli
Di Clemente Antichità
Fiorini Antichità
Frascione Arte
Galleria Antiquaria Eredi Antonio Esposito
Gallori Turchi Antichità
Gherardo Degli Albizi
Giovanni Pratesi Antiquario
Giovanni Turchi
Guido Bartolozzi Antichità
Il Cartiglio
Paolo Paoletti Cose Antiche
Paolo Stefani Antichità
Sandro Morelli
Silvio Varando
Tornabuoni Arte
Traslucido
Special Thanks: Centro Lino Italiano, Coltex, Elementi Moda, F.lli Graziano fu Severino, Italtessil, Lanificio F.lli Ormezzano, Larusmiani, Linea Tessile Italiana, Manifattura Tessile Sotema, Masters of Linen, Michele SolbiatI Sasil, Sae Comunicazione, Tessitura E. Sironi, Tessuti di Sondrio.
From 15 to 18 June, Pitti Uomo.
Former student Filippo Fanini presents his own collection “Noonk” in the New Beats section, dedicated to first-timers.
Every day, from 10am to 8pm, Colle Bereto Cafè, piazza Strozzi.
Fun game created by the Polimoda Marketing Department open to the public.
Each shop window will be match to a word or phrase.
Follow the Polimoda Fashion Week map, discover all the words and choose two similar or contrasting words using your creative skills. Write them on the coupon and consign it at the Polimoda desk in Piazza Strozzi.
Those who devise the most creative word pairs will be invited to participate in the video-interviews on the theme of “Who would you most like to meet (in Florence)? Tales of (im)possible encounters.” Every participant will receive a Polimoda gift.
Every day, from 6pm to 8pm, Colle Bereto Cafè, piazza Strozzi.
VIDEO/INCONTRI, double interviews with an open exchange of opinions on crucial themes relating to fashion, which will involve well-known personalities, students, teachers and visitors. The interviews will be projected at the Polimoda stand during the event and will be available on the Polimoda site.
14 June at 10am, Galleria Medici Riccardi.
Conference “Cities and Outlets: two worlds face to face”, organised jointly with Confesercenti Firenze.
17 June at 6pm, Feltrinelli Bookshop.
Presentation of the book “Social Psychology oh Fashion” and discussion with author Paola Pizza and other well-known experts in the sector.
From 14 to 18 June, Scandicci.
Series of workshops on architecture entitled “Planning for Sustainability", organized by AND Progetto Sapere and Scandicci Town Council, intended for professionals in the sector who will be planning the new Polimoda campus.
Every day, from 10am to 6pm, Limonaia of Boboli Garden, via Romana 37a (Boboli Garden access ticket).
Exhibition of 100 interpretations of the designs of well-known fashion houses devised by students of the pattern-making course.
Every day, from 10am to 6pm, Spazio Sessantaquattrorosso, via Maggio 64r.
Polimoda drawing and project hosted by the exhibition "Immagini da favola" of the works of Brunella Baldi and Lisa Nocentini, curated by Marco Testa and Olivia Turchi.
From 16 to17 June, from 10am to 8pm, Montedomini Centre, via Malcontenti 6.
CON/TEMPORARY SHOW: exhibition of the collections created by Polimoda students.
18 June from 7pm on, Colle Bereto Cafè.
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Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!
