Creativity, innovation, new trends: a leading role in the development of an integrated communication project for a fashion product
|COURSE DURATION||9 Months + 3 Month-Internship
Attendance is mandatory
10 September - EU citizen
|ENTRANCE EXAM||For information and to book the admission exam:
Ph. +39 055 2750687/+39 055 2750671
+39 055 2750628
Admission Exams Calendar (PDF)
|FEES||Total fee € 17.000
Enrollment Fee € 1.700
Entrance exam fee € 300
Documentation for Student Visa (if necessary) € 200
|DEPARTMENT||Media & Communication|
Communicating fashion, representing it through image, language, the online dimension, experimenting the various declinations: from the website to the fashion show in streaming, from apps conceived to build customer loyalty, to online showrooms and the videos used to establish an emotional bond with the brand.
The digital world represents the most imporatant accelerating agent that the fashion-luxury sector could imagine. The social networks and the bloggers dictate trends and are now the main sector of investment. The communication professional today has to know how to bring him or herself into play with the media, the new media, the social media, social video advertising..…. a complex interaction in continual evolution.
This course makes it possible to acquire a broad overview of fashion, luxury, the communication system and its evolution, of all the aspects that concern the most cutting-edge branding techniques.
The training process is built around an inovative approach to the study of technologies and solutions and practical experimentation in the sectors of the web, the social networks, the mobile network society, media and multimediality, social video advertising and the acquisition of skills in graphic visualisation.
The structure of the course exploits creative workshops devoted to innovation and experimentation (writing, video, photography etc.) thematic workshops, seminars and conferences held by sector experts and professionals.
Web Communication Manager
Digital Strategy planner
Web content manager
Social Media Manager
Contemporary Fashion and the Fashion System: contemporary aspects of fashion – evolution and trends – social psychology of fashion – analysis and development of the fashion system as a whole
Marketing & Branding: vision e mission – goals – targets - competition (offline) – competitive advantage and marketing strategy – brand concept – constituent elements of the brand – branding models – brand identity – brand image – brand awareness and brand equity – luxury fashion brand
Communication strategies: goals – marketing and copy strategy – business communication and the web – communication channels and media – media plan – fashion & luxury new media communication
Web Marketing: marketing of the new tecnologies – online marketing plan – viral web marketing (SEM) – online competition – designing the website – optimising positioning in the search engines (SEO - SMO) – website directory – online advertising
Social media communication:– social networks and social media – from broadcasting to narrowcasting – digital branding – writing on the web – content management - digital P.R. – brand reputation management – web & mobile usability – online communication campaign
Art Direction: visual communication – evocative and symbolic value of the images – the advertising message from headline to body copy – copy writing – press, television and web campaign – photography, video and multimedia application – visual & graphic design
Relational, Presentation and Communication Techniques – IT (Office package) – Photoshop and Illustrator – Workshops – Seminars and laboratories
Project Work & Presentation
The Master is open to graduates (or equivalent), undergraduates and professionals with at least 2/3 years’ experience in the sector. Intermediate level English proficiency is required.
The number of places on the course is limited. Candidates will be selected on the basis of:
• curriculum vitae
• aptitude test
• practical test
• interview for motivational assessment
Summer at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation. What are you waiting for? Book your Polimoda Summer Course!