Trend-spotting is the news £36bn growth business
With fortunes to be made in fickle businesses like fashion, trend forecasting is becoming increasingly important for creative industries.
(The Telegraph)
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Became a Fashion Trend Forecaster!

Innovation and development are the keys to success in business.
The main aim of the course is to produce professional figures such as the Trend Forecaster and Trend Specialist capable of foreseeing future trends in textiles, colours and forms, but also of best interpreting them to create new collections.

Factors and tendancies that influence trends and consumer behaviour.
The Master course will provide students with an accurate understanding of global trends, whether social, political or ecological, as well as of those factors which influence future trends and consumer behaviour.

Applying ideas and cultural phenomena.
Course participants will learn how to analyze cultural ideas and phenomena, and to apply these not only to fashion, but to any given design field (such as textiles, furniture, cars, etc.).

A solid grounding for the Fashion Forecaster.
Course content embraces the wide range of subjects relating to the concept of trends. Aspects of contemporary culture and modern philosophy will be considered in order to provide a solid grounding that will enable the student to develop the skills and qualities of a future trend forecaster.

See Polimoda Master in Fashion Trend Forecasting.

Marketing and Creativity: an Explosive  Profile for Managing & Developing a Communication Campaign for Fashion Brands in Digital Media.

“What’s the hottest trend in fashion right now? Social media of course.” A recent article from the Bible of New Media Mashable gives a perfect idea of what is happening right now.

Internet and digital media are dramatically changing the fashion and apparel industry and the way we interact with brands. This revolutionary transition from conventional to unconventional media was led by a new generation of digital products, such as e-commerce stores, fashionist blogs, video sharing websites, social networks and mobile apps.

Hence fashion and apparel firms are reorganising their communication in the new digital channels. Sell is an old-fashioned buzzword. The new anthem is: engage. Engage people in participating in a bidirectional relationship with their beloved brands, which have become genuinely real and authentic, thanks to the new tools of digital communication.

In this novel scenario there’s a huge demand for a new brand of professionals, who can think innovative solutions in order to plan, create and manage the new opportunities born in these new channels of digital communication. Digital professionals in the field of fashion 2.0 are able to build valuable relationships with people by creating digital spaces where they can participate, and providing a rich multimedia experience that enables people to be closer to the brands and their products.

For more details see Polimoda Master in Digital Communication for Fashion 2.0