Summer Course
| COURSE DURATION | 1 Month (80 hours) Monday to Friday, from 9.00 to 13.00 Attendance is mandatory |
| START DATE | July 2013 |
| APPLICATION DEADLINE |
15 June - EU citizen |
| ADMISSION EXAM | Not required |
| COST | € 3000 + VAT |
| LANGUAGE |
English |
| DEPARTMENT | Research & Trend Vision |
This course will introduce students to the art and science of trend forecasting for fashion, design and luxury. A trend forecaster is a specialist in predicting and forecasting the future of a specific area or field. Their work is based on various key moments including:
Research: analysing the spirit of the time, keeping ahead of what’s going on below the lines of the collective horizon, detecting emerging tangible and intangible values in society;
Report: applying to direct sources in an interview format, through debate or evaluation from personal experiences, collating information in a unique format, individuating one or more direction/s for the future;
Application: introducing trends within a brand identity or product lifecycle, presenting a new trend or a set of possible trends in different formats.
Trend forecasting is the main engine for change and innovation in creative industries and it’s one of the most important positions for companies who want to always be one-step ahead. Trend forecasting is also trend setting, the art of being a ‘business leader’ is over and above being simply a ‘good business performer’. Trend forecasters work for companies, agencies, fashion & luxury brands and on a freelance basis.
This short summer course is the perfect way to get to know the world of fashion by acquiring the main skills and instruments of analysis, application and exposition.
For students with previous experience in fashion, this course will provide a specialized insight on forecasting and its mechanisms in fashion.
This short course is also an excellent first step and preparation to a training path which follows on with the nine months Master in Fashion Trend Forecasting.
ELIGIBILITY
Undergraduates and graduates.
English language is required.
ADMISSION
Admission under evaluation of a cv and a motivational letter evaluated by the course coordination. No admission exam.
• Trend Research: anthropology, cross cultural fashion, trend spotting
• Trend Forecasting: trend overview, methodology and sensorial exposition
• Trend Application: trend to product, trend to brand, trend to style
• Colour Theory: w&b, shades of gray, colour palette, a semiotic approach
• Press to Impress: photology, magazines, photoshopping, trend materials
Our summer students will have the chance to participate (without extra charge) to Guest Lectures given by experts and teachers of the fashion industry.
Visits to Gucci and Ferragamo museums are included into the programs.
To welcome you Polimoda will have a (garden) party in Villa Favard!
At Villa Favard, a series of seminars with illustrious guests and experts for a direct evidence from the Fashion System.
More information
Information Request
Admission Request
Enrollment Fees 2012/2013 (PDF)
Enrollment Fees 2013/2014 (PDF)
Admission Exams (PDF)
Polimoda Scholarships
Summer at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation. What are you waiting for? Book your Polimoda Summer Course!
