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| COURSE DURATION | 60 Hours - 12 lessons Monday from 9.00 to 14.00 |
| START DATE | 21 October 2013 |
| APPLICATION DEADLINE | 17 September 2013 |
| COST | € 1540,00 +IVA |
| DEPARTMENT | Specialization Courses |
| LANGUAGE | Italian |
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The aim of the course is to provide participants with a high level of professionalism in the sector of visual merchandising and the necessary skills to create display compositions, the means of communication closest to the consumer, and the true point of contact between customer and company.
ELEGIBILITY
Secondary school leavers
ADMISSION
Assessment of CV and entry requirements.
visual merchandising
Evolution
Large-scale retail
Concept stores
Why focus on visual merchandising for clothing and accessories
Visual merchandising and brand identity
The sales outlet AS A MEANS OF COMMUNICATION
Promoting the sales outlet
Research and analysis of the latest trends in visual merchandising
Case study analysis
visual displays
The shop window and window dressing rules
Window dressing techniques for clothing and accessories
goods layout
Making the most of the sales area
Points of focus and display areas
Using colour
Lighting techniques
Display bases: shapes, materials and structures
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At Villa Favard, a series of seminars with illustrious guests and experts for a direct evidence from the Fashion System.
More information
Information Request
Admission Request
Enrollment Fees 2012/2013 (PDF)
Enrollment Fees 2013/2014 (PDF)
Admission Exams (PDF)
Polimoda Scholarships
Summer at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation. What are you waiting for? Book your Polimoda Summer Course!
