| COURSE DURATION |
10 Weeks From Monday to Friday, 9 am-1 pm Attendance is mandatory |
| START DATE |
March |
| APPLICATION DEADLINE |
EU citizen: 10 February NON-EU citizen: 10 January |
| COST |
€. 4.000,00 + VAT Only NON-EU students: |
| DEPARTMENT | Media & Communication |
| LANGUAGE | English |
The aim of this course is to introduce the student into the world of fashion, branding and advertising communication in all its strategic, creative, graphic and digital elements. A series of “nuggets” designed to foster a clear grasp of the various professional figures and hence help the student to choose the right training course.
The course programme enables the student to master basic knowledge of Italian language and culture, fashion, luxury, how it communicates and the media used, the principles of marketing communication and web marketing, introducing fashion brand management and the principal techniques of graphic design and of promotional and digital advertising communication.
Contemporary Fashion
Fashion and Communication
Principles of Marketing Communication and of Fashion Branding
Introduction to Communication Strategies and Media Planning
Web Marketing and Digital Communication
Introduction to Advertising and Events Organisation
Italian Culture and introduction to the language
eligibility
Recent graduates and secondary-school leavers looking for guidance and orientation in the choice of a course aimed at a career in fashion.
how to apply
Admission is based on submission by candidates of a curriculum vitae and a motivation letter.
