The orientation course Introduction to International Masters is aimed at all those looking to enrol on a Polimoda Masters course however that lack any previous experience in the fashion and/or luxury industry or, who simply have never studied fashion before.

The course will cover the following areas:
• The principles of fashion and luxury management including an overview of the fashion system, its creative and visual representations, as well as marketing, merchandising, branding and communication.

• The cultural aspects of fashion and luxury, from theory and history to the final product; from Italy, its language and lifestyle, to the global environment.

• The ‘survival kit’, including a cross-cultural tutor and guide, orientation and instruction of how to make the best of what the institute has to offer, including all the necessary information for carrying out formalities in Italy, use of key software.