The Master in International Fashion Business provides all the instruments required for the management of the fashion enterprise in an international dimension: from production systems through to international marketing, distribution, strategic planning and communication. Because there can be no fashion business without a knowledge of fashion; there can be no international marketing without a knowledge of one’s resources; there can be no communication and distribution without a cogent product-idea to communicate and distribute; finally there can be no recovery without an entrepreneurial mentality and sense of leadership.
Post avant-garde fashion is sophisticated and wearable, rich in quality and oozing with know-how, but always with an element of originality. The third industrial revolution is digital and the textile chain is living through a time of great opportunities, as is the related market and the very notion of brand reputation. Nowadays international means global, that is with a worldwide scope and a local recognisability. Small and medium enterprises can find space because in the global dimension the market niches are enormous, while at the same time large enterprises need more dynamism. Following the crisis, all the markets are emerging, even the traditional ones, and if it is made over on a contemporary note the Italian enterprise can make the difference, just like before and more than before.
Enterprise means enterprising.