Fashion Trend Forecasting creates a Master of innovation, one always ahead of the market, the alchemist who finds a golden thread between different information and arouses desire with a new concept of product and communication.
As a sharp intuitive mind, the trend forecaster is very in demand in agencies, brands and retail chain stores. As a professional of the future, the trend forecaster is constantly moving and researching crucial contemporary processes in politics, economics, technology, art, music and fashion. Forecasters think local and global, short and long term, individually and collectively. They bridge vision and matter.
An independent character, a multidisciplinary background and the sensibility to describe the depth of the surface, complete the figure of the trend forecaster along with the thirst for pioneering new frontiers and the consciousness that in a nowadays-fast paced world, the tipping point is right here right now.
See here the final installations of Fashion Trend Forecasting Master Course
The program features resident teachers from the industry and international guest lecturers. Travelling is part of the job: field trips to Milan/Florence fashion week, the Venice Biennale and a relevant trend agency in Paris or London will be taken, as wells as taking part in Pitti Uomo and Pitti Filati.
The method is developed in four phases.
Analysis of political, economical, socio-cultural and technological phenomena.
Exploration of the implications, personal associations, inspiration, mood.
Formulation of trend, counter-trend and relevant sub-trends.
Application to product and communication with presentation materials.
Fashion Trend Forecasting is featuring two portfolio projects, the tutorship of Linda Loppa and a long-term collaboration with Li Edelkoort.
Fashion industry; main players and calendars; key designers, brands and products by concept; collections and fashion shows.
Sociology of imaginary; subcultures; fashion archaeology, anthropology and psychology; art & fashion; semiotics; colour theory.
FASHION TREND FORECASTING
Contemporary trends; forecasting methodology; trend analysis and application; exposition, installation and performance.
Yarns, fabrics and treatments; materials for research; colour practice; usage, references and interactions between colours and materials.
Trend design research; mood board and brief; materials and art buying; product development; fashion design management.
CRAFT TO BUSINESS
Leather materials; vertical supply chain; product communication; business intelligence; start-up and business design.
Fashion merchandising (focus on accessories); consumer behaviour; retail trends (architecture, buying trends, shop formats, packaging).
Creative agency; copywriting; mind-mapping; change management; fashion branding & communication, advertising.
Aesthetics; photology; photography techniques; fashion magazines; graphic design; digital styling; video making.
Fashion journalism; writing techniques for different purposes; blogging; social networking; editorial content management.
How to apply
The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant experience in fashion or nearby industries will be considered. Written and spoken English is required.
Candidates will be selected after completion of a written test and an interview with the Head of Department.
Trend Forecaster, Trend Designer, Colour & Material Specialist, Consumer Behaviourist, Cool Hunter, Trend Analyst for Buying and Branding, Fashion Coordinator, Strategic Planner, Fashion Journalist and Blogger.