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The Ultimate Fashion Journalism Course
| COURSE DURATION |
6 Months |
| START DATE | October / April |
| APPLICATION DEADLINE |
EU Citizen: 10 September / 10 March |
| ADMISSION EXAMS | For booking the admission exam please contact: orientation@polimoda.com; Ph. +39 055 2750628/71 |
| COSTS |
€. 12.000,00 Course |
| LANGUAGE | English |
| DEPARTMENT | Media & Communication |
| Notes | At the end of the course students highlighted for their didactic progress and aptitude may be given the opportunity of an interview within a company to evaluate a possible period of work experience in the field, in accordance with current rules and regulations. Polimoda also offers a careers counseling service and guidance via partner companies and headhunting agencies. |
Fashion Writing covers all aspects of published fashion, whether in preparation to become a magazine journalist, reporter for fashion shows, creative writer for brands and agencies, or professional blogger.
Fashion writers are today’s opinion leaders. People like Suzy Menkes (New York Times), Imran Amed (Business of Fashion), Scott Schuman (The Sartorialist), and the young Tavi Gevinson with her own blog, are able to observe the whole fashion system, vivisect a single collection, interview designers and managers, take sides or distance themselves from them, but always communicate with a cutting and singular style that will either sow the seeds of doubt or launch sharable perspectives.
Fashion writers are almost everywhere in the industry: they know how to recognize and describe the latest trends, they work for the press, for marketing and communication agencies, and they are also key players for brands, with many going onto to crown their career through the publication of their own book of memoirs and visions.
This master’s course gives students the chance to discover the world of fashion from the viewpoint of the most important researchers, writers and editorialists. Participants will understand writing processes by exploring; the subject, elaborating an opinion, and publishing.
Students that already have some fashion experience will benefit as this focus with enable them to enhance their individual profile. While all those who have yet to enter into the world of fashion will also have the opportunity to acquire key competences necessary to succeed in the industry.
This course is very intensive. In addition to frontal lectures students become involved in a final project valid as a personal portfolio.
The figure of the fashion writer combines all skills usually required by journalists, copywriters, style and trend researchers, independent writers, and bloggers.
Candidates can begin a career working for a brand or communication agency, a fashion medium (e.g. a magazine, newspaper, or blog) with the potential to become chief editor or, alternatively, as a freelance writer or trend researcher.
The course is divided into six progressive modules of learning:
Fashion Theory & History: fashion philosophy, iconography and semiotics
Fashion Research: anthropology, sociology of imaginary, trend spotting
Fashion Reading: fashion columns, critical reading, writing structures
Fashion Writing: academic, journalistic and corporate writing
Fashion Editing: photology, underground press, magazine editing, tools
Fashion Communication 2.0: blogs, social networks, video/sound design
ELIGIBILITY
The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion or Luxury within the communication industry, or with ability to demonstrate previous writing experience, will be considered.
English language is required (written & spoken).
ADMISSION
Candidates will be selected after completion of a written test and interview with the Head of Department.
Information Request
Admission Request
Enrollment Fees 2012/2013 (PDF)
Enrollment Fees 2013/2014 (PDF)
Admission Exams (PDF)
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