The Fashion Brand Management is the ultimate profile for managing nowadays fashion luxury brands, it’s visionary and concrete, creative and managerial, leading and relational, innovative but well rooted in the know-how coming from the industry, competitive and beyond competition, involved in all the processes from production to communication.

Therefore, the master course is wide and deep, and composed by three interlaced units:

Vision: design and trend based. It’s about brand identity, buyology, innovation and heritage, the tuning between human, society and industry.

Management: the business of fashion. It’s about strategy and concreteness, marketing and merchandising, retail and administration, law and logistics.

Communication: the brand outputs. It’s about materials, events, [Ad]vertising and [sub]vertising, writing, the digital world and video making.

The program includes field trips and guest lectures, a mid-term project based on a start-up, and a final project on brand building.

Once obtained the diploma, according to one’s personal skills and to the achieved levels in the different teaching modules, the student can aim to a career potentially leading to a first level position in a fashion and luxury company, such as Brand Manager, Marketing Manager and Communication Manager, followed by Licence Manager, Line Manager and Product Manager.

A second employment opportunity is the marketing & communication agency. Due to the particular cut of the master aiming to build a flexible and self-directed profile, a third natural opening is self-employment as entrepreneur, global consultant, temporary manager for a start-up or a brand re-vitalization.