Job Profiles at Polimoda

JOB PROFILES FOR FASHION

 

The fashion system is comprised of several different kinds of companies. In order to identify the professional profiles we follow an ideal pathway leading from product creation to crm and sales. This same pathway is where all the projectual, as well as developing and selling activities of a company meet with all the sales support and communication activities, often carried out by external agents, consultants and free-lance experts rather than the company itself. The list of professional profiles for fashion also includes activities that are not strictly bound to product or sales. Fashion is a businness that requires a lot of highly-specialized, educational, informative and research support, also from a technical/scientific point of view.

Account Executive

The fashion account executive is the connection between the communications agency and the client (company), collecting, expanding on and managing information flow, co-ordinating and controlling production streams, quality and costs. The accountant works in direct contact with the planning, media and creative departments based on a company brief to compile the copy strategy.

REQUIRED SKILLS/PROFILE
Sensibility, excellent mediation and analytical skills, management and co-ordination skills
CAREER PATH
Junior accountant > Account Assistant > Fashion Account Manager
POLIMODA COURSES
Undergraduate:
Fashion Communication (Italian)
Artistic Creative Director

The artistic director, or creative director, is the one that gives life to a vision and, executes all its inventive elements within the personality and the aesthetics of a brand. This figure is able to research, understand and handle sources at three levels:
1. human (instincts, attitudes and behaviours; the relationship between body, dress/accessory and environment)
2. social (the spirit of the time; the long, mid and short term trends; the link with art and technology)
3. industrial (a strategic outlook on the times and places of the fashion luxury system).
Research and inspiration, once conceptualized, become a coherent element to be implemented in terms of design and subsequently at a communicational and managerial level.

REQUIRED SKILLS/PROFILE
Eclectic personality, creativity, curiosity, communicative, negotiation skills, organisation and people skills
CAREER PATH
Assistant Designer/ Designer  > Artistic Director
POLIMODA COURSES

Undergraduate: 
Fashion Design (Italian/English)

Master:
Collection Design (English)
Fashion Trend Forecasting (English)

Brand Manager

The brand manager is a specialist in shaping, preserving, renewing and marketing a brand in its positioning. This figure takes strategic decisions and implements them through the pipelines of production, distribution and communication, always in contact with a creative/art director. Ultimately, this figure is responsible for budgeting and auditing  the brand performance.

REQUIRED SKILLS/PROFILE
Creativity, analytical skills, global vision, assertiveness and leadership
POLIMODA COURSES

Undergraduate:
Fashion Communication (Italian)

Master:
Fashion Brand Management (English)
International Fashion Business (Italian)

Buyer

The brand manager is a specialist in shaping, preserving, renewing and marketing a fashion luxury brand in its singularity and positioning. This figure, ranging from models of heritage to innovation, takes strategic decisions and implements them through the pipelines of production, distribution and communication, always in direct contact with a creative or art director. In companies with a portfolio of brands, the brand manager is in charge of protecting the identity of each brand and applying licensing policies. Ultimately, this figure is responsible for planning, budgeting and auditing  the brand performance according to its goals and established timelines.

REQUIRED SKILLS/PROFILE
Dynamism, creativity, intuition, organisational skills, management and time management skills
CAREER PATH
Junior Product Manager > Product Manager > Brand Manager
POLIMODA COURSES

Undergraduate:
Fashion Product Management (Italian)

Master:
Fashion Buying & Product Management (Italian)
Fashion Merchandising & Buying (English)

Communication Manager

The communication manager is responsible for the image of both the company and the brand/product, with the task of planning all communicational activity for advertising as well as for promotion. They are responsible for the investment budget and work in close relation with the marketing department to define the best communication strategies. In contact with the media they understand their strategies, objectives and media potential and have the task of collecting and archiving all information, to give the very best possible coverage of the company/brand/product.

REQUIRED SKILLS/PROFILE
Eclectic personality, creativity, curiosity, communicative, negotiation skills, organisation and people skills
CAREER PATH
Assistant > Communications Supervisor > Communication Manager 
POLIMODA COURSES

Undergraduate:
Fashion Communication (Italian)

Master:
Fashion Brand Management (English)

Digital Strategy Planner

The digital strategy manager organizes all aspects of developing strategies around digital approaches to take advantage of emerging digital trends and technologies including social media, web, mobile applications and e-commerce, in support of all business units across all brands.

REQUIRED SKILLS/PROFILE
Marketing and  communication skills, web technology, consumer/client awareness, strategic vision
CAREER PATH
Communications Assistant > Digital Strategic Planner
POLIMODA COURSES

Undergraduate:
Fashion Communication (Italian)

Master:
Fashion Communication (English)

Events Manager

The events manager handles and coordinates all the promotional activity of a company, such as specialized fairs, company events and fashion shows.  They plan strategic guidelines for an event in collaboration with fashion stylists and brand managers and define criteria for the evaluation of results. They organise and coordinate the operational side of the event and manage contacts and PR in collaboration with the head of communications.

REQUIRED SKILLS/PROFILE
Team work, contact with suppliers, creativity, strategic planning, organisation skills and budget management
POLIMODA COURSES
Undergraduate:
Fashion Communication (Italian)
Export Manager

The export manager is responsible for the destination markets where the company already trades or for new potential markets, in national or international territories. This role includes management of international trade, logging information on all countries including cultural, market import/export logistics and consumer habits to finalise export strategies. The export manager maintains public relations in connection with the destination territory.   

REQUIRED SKILLS/PROFILE
Cultural awareness, analytical skills, curiosity, ability to forecast, an interest in travel
CAREER PATH
Assistant > Export Manager
POLIMODA COURSES

Undergraduate:
Fashion Product Management (Italian)

Master:
International Fashion Business (Italian)

Fashion Designer

A fashion designer has the ability to combine creativity, aesthetic sensitivity, market trends and economic parameters with the technical competence necessary to put together a fashion product. The designer plans and creates collections by developing a style theme, designing drafts or developing models using a selection of colours and materials, collaborating with patternmakers and other professional profiles in order to realize collection samples, making sure that the final product always represents the original idea, also from a technical point of view.

REQUIRED SKILLS/PROFILE
Creative and artistic, have a good sense of style and colour
CAREER PATH
Design Assistant > Designer
POLIMODA COURSES

Undergraduate:
Fashion Design (Italian/English)
Footwear & Accessories Design (Italian/English)

Master:
Collection Design (English)
Shoe & Bag Collection Design (English)

Fashion Illustrator

An illustrator is a graphic designer with a distinctive style, whose job is to visually represent and interpret texts and concepts through effective and functional images, for publication. In the fashion field, the illustrator's mission is to render graphically the mood and strong points of a brand or collection, in a small number of illustrations, with the possibility of applying these designs to the product and utilising them in fashion magazines and industry publications. This profession is also wide open to everything connected with graphics; the same personal style can be used to promote a fashion brand or a champagne label, to illustrate a book or an article in a magazine, or to create a company logo.

REQUIRED SKILLS/PROFILE
Excellent design and communication skills, teamwork, creativity
CAREER PATH
Assistant Illustrator > Fashion Illustrator
POLIMODA COURSES
Undergraduate:
Fashion Design (Italian/English)
Fashion Stylist

The Fashion Stylist is an independent expert in style and image making. The stylist creates the final image that represents a brand by inventing icons, images and ‘looks’ for all players in the fashion world: designers, magazines, retailers, advertising agencies and celebrities. A fashion stylist works on photo shoots, look books, shows or magazines. Fashion Stylists create future trends. They understand how to position a brand and act as liaison between photographers and editors.  To become a professional in this field not only requires specific competencies but also a highly developed aesthetic vision and talent, indispensable to understanding and absorbing the most innovative concepts.

REQUIRED SKILLS/PROFILE
Teamwork, creativity, visionary, marketing and communication skills
CAREER PATH
Design Assistant > Fashion Stylist
POLIMODA COURSES
Master:
Fashion Styling (English)
Fashion Writer

The fashion writer produces editorial text for all fashion media such as fashion magazines, newspapers, museum catalogues, fashion & design websites or blogs, and TV. They can work on a freelance basis, usually combining their skills of writing with a fashion photographer to produce a complete service, or within the editorial department of a company.  More than just a journalist or copywriter, the fashion writer actually goes one step further to give an opinion or a value to a story, therefore becoming influential and powerful opinion leaders within the fashion industry.

REQUIRED SKILLS/PROFILE
Excellent communication and writing skills, attention to detail, knowledge of the fashion industry past and present, creativity, analytical and research skills
CAREER PATH
Editorial Assistant > Staff Fashion Writer > Fashion Editor
POLIMODA COURSES
Master:
Fashion Writing (English)
Footwear Designer

A footwear designer has the ability to combine creativity, aesthetic sensitivity, market trends and economic parameters with the technical competence necessary to put together a fashion product. The designer plans and creates collections by developing a style theme, designing drafts or developing models using a selection of colours and materials, collaborating with sample makers and pattern cutters, patternmakers other professional profiles in order to realise collection samples, making sure that the final product always represents the original idea, also from a technical point of view.

REQUIRED SKILLS/PROFILE
A strong design vision, organisational skills, communication, quality control, problem solving, creative solutions
CAREER PATH
Assistant Designer > Designer > Senior Designer
POLIMODA COURSES
Introduction:
Introduction to Shoe Techniques (Italian/English)
Undergraduate:
Footwear & Accessories Design (Italian/English)
Master:
Shoe & Bag Collection Design (English)
Marketing Manager

The marketing manager coordinates the marketing team, with the aim of protecting the identity of the company and all the activities in order to maintain or develop the market position of a product or brand. The head of marketing handles information gathered from market research undertaken by company staff within the department, or externally through specialized agencies, in order to evaluate strategic moves to achieve specific market goals. 

REQUIRED SKILLS/PROFILE
Proactive, reactive, innovative and creative capacity, leadership skills, comprehension of company objectives
CAREER PATH
Marketing Assistant > Product Manager > Marketing Manager
POLIMODA COURSES

Undergraduate:
Fashion Product Management (Italian)
Fashion Communication (Italian)

Master:
International Fashion Business (Italian)
Fashion Brand Management (English) 
Luxury & Lifestyle Management (English)

Merchandising Manager

The merchandising manager is responsible for supplying; making sure that the product is in the right place at the right time and in the right quantity.  They work in collaboration with the buyer and retail manager to organise purchasing operations and define strategic guidelines for the distribution of products. The merchandising manager also works in close contact with the marketing department to define the right pricing policy, thus playing a very important role in the strategic positioning of a product/brand.

REQUIRED SKILLS/PROFILE
Awareness of fashion and change, analytical and forecasting skills, interpretation of data and team work
CAREER PATH
Assistant Buyer > Buyer > Merchandising Manager
POLIMODA COURSES

Undergraduate:
Fashion Product Management (Italian)

Master:
International Fashion Business (Italian)
Fashion Buying & Product Management (Italian)
Fashion Merchandising & Buying (English)

Patternmaker Fashion

A patternmaker is a planner who follows the development of a first prototype of a product, following the designer's indications. The patternmaker develops a design project, associating traditional and modern techniques with CAD, aimed at creating a final prototype, developing  sizes, thus setting a first step towards production and industrialisation. They have a perfect knowledge of all materials, components and finishing parts. In a time when fashion companies are internationally and globally engaged, the patternmaker must be able to confront different markets, different physical conformities and different wearability features.

REQUIRED SKILLS/PROFILE
Excellent design skills, design technology, creativity, product development experience
CAREER PATH
Assistant Patternmaker > Patternmaker
POLIMODA COURSES
Undergraduate:
Fashion Technology (Italian/English)
Press Office Manager

The press office manager co-ordinates information strategies via press and printed media, announcements (radio) and online. They organise and manage the press office, plan and create informative materials, uphold and protect the image of the company, maintain a rapport with journalists and co-ordinate the information directed to all media outlets.

REQUIRED SKILLS/PROFILE
Writing ability, fantasy and flair,  analytical capacity, excellent relationship skills, a pioneering view of communication methods
CAREER PATH
Press Assistant > Press Office Manager
POLIMODA COURSES

Undergraduate:
Fashion Communication (Italian)

Master:
Fashion Writing (English)
Fashion Communication (English)

Product Development Manager

The product development manager specialises in product development and planning.   With an understanding of manufacturing processes and techniques their goal is to take a product from concept to commercialisation. The product development manager finds opportunities within the marketplace using market research, forecasts and plans sales, and assists the product manager on promotional planning and marketing.

REQUIRED SKILLS/PROFILE
Creativity, excellent analytical skills, global vision, an experience of fashion manufacturing processes & techniques
CAREER PATH
Product Development  Assistant > Product Development  > Product Development Manager
POLIMODA COURSES
Undergraduate: 
Fashion Technology (Italian/English)
Product Manager

The product manager is in charge of handling a product or a line of products co-ordinating all stages from product design to the final sale. Their mission is to coordinate and manage the marketing efforts of the product or brand. They analyse markets, forecast sales, plan the product launch, define distribution channels and communication strategies. The product manager collaborates with many departments including: product development, production, purchasing, distribution and sales.

REQUIRED SKILLS/PROFILE
Excellent time management skills, proactive,  analytical and forecasting skills, interpretation of data and team work
CAREER PATH
Assistant > Product Co-ordinator > (Product Manager – Merchandising Manager)
POLIMODA COURSES

Undergraduate:
Fashion Product Management (Italian)

Master:
Fashion Buying & Product Management (Italian)
International Fashion Business (Italian)
Fashion Merchandising & Buying (English)

Public Relation Manager

The objective of the PR manager is to create, develop and manage relations with the public in order to reach the objectives set by the company. Responsibilities include image, communication and company relations. Public relations include research analysis, project planning of specific programs and valuation of the results taken.

REQUIRED SKILLS/PROFILE
Proactive, reactive, innovative and creative capacity, leadership skills, comprehension of company objectives
CAREER PATH
Assistant > PR Manager > (Communications Manager)
POLIMODA COURSES

Undergraduate:
Fashion Product Management (Italian)

Master:
Fashion Communication (English)

Samplemaker, Footwear & Accessories

A footwear or accessories samplemaker is a planner who follows the development of a first prototype of; footwear, accessories and/or leather goods, following the designer's indications. The samplemaker develops a design project, associating traditional and modern techniques with CAD, aimed at creating a final prototype, developing  sizes and shapes, thus setting a first step towards production and industrialization. They have a perfect knowledge of all materials, components and finishing parts. In a time when fashion companies are internationally and globally engaged, the samplemaker must be able to resolve issues with reference to construction, cost, material, fit and other marketing requirements.

REQUIRED SKILLS/PROFILE
Organisational skills, communication, quality control, problem solving, creative solutions
CAREER PATH
Assistant Samplemaker > Samplemaker
POLIMODA COURSES

Introduction:
Introduction to Shoe Techniques (Italian/English)

Undergraduate:
Footwear & Accessories Design (Italian/English)

Master:
Shoe & Bag Collection Design (English)

Social Media Manager

The Social Media Manager is responsible for implementing a company's social media strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. They monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on the effectiveness of digital campaigns in an effort to maximize results.

REQUIRED SKILLS/PROFILE
Media technology, communication skills, digital marketing, analytical skills, teamwork
CAREER PATH
Marketing / Communications Assistant > Media Assistant > Social Media Manager
POLIMODA COURSES

Undergraduate:
Fashion Communication (Italian)

Master:
Fashion Communication (English)

Store Retail Manager

The store/retail manager plays an important strategic role within a fashion company, responsible for the day to day management of a store or outlet, the retail manager is the interface between the company and the consumer. Main objectives include improving commercial performance through incrementing sales and maximising profitability. The store manager organises and manages staff, goods, sales areas, point of sale displays, and customer care.  They analyse local competitors and organise promotions, events and special initiatives within the store.

REQUIRED SKILLS/PROFILE
Proactive, reactive, innovative and creative capacity, leadership skills, comprehension of company objectives
CAREER PATH
Assistant > Store Manager > Retail Manager > (Customer Relations Manager – District Manager)
POLIMODA COURSES

Undergraduate:
Fashion Product Management (Italian)

Master:
Luxury & Lifestyle Management (English)
Fashion Merchandising & Buying (English)
Fashion Buying & Product Management (Italian)

Trend Forecaster

A Fashion Trend Forecaster observes and analyses socio-cultural movements in order to project a short, medium or long term impact on the direction of fashion. The forecaster will use a mixture of intuition and research to create a scenario or, a projection that will summarise this information, thereby creating the actual forecast. Trend forecasting is a relatively new profession, and the forecaster works either with forecasting agencies, or as a consultant. Consulting for companies may involve a variety of areas, from thematic direction, colour and material suggestions, to strategic and creative thinking. Many companies, from raw material producers to finished product manufacturers and retailers, not only value this information, but need it to stay competitive in the increasingly complex world of fashion.

REQUIRED SKILLS/PROFILE
Analytical skills, global vision,  creativity, assertiveness and leadership
CAREER PATH
Assistant planning & Forecasting > Trend Forecaster
POLIMODA COURSES
Master:
Fashion Trend Forecasting (English)
Visual Merchandiser

Responsible for visual communication within a store, the visual merchandiser is a real image consultant, capable of combining creativity with visual marketing strategies.  Their objective is to make evident the characteristics of a product in order to favour the selection process of the customer through the organisation of display systems in the store. The visual merchandiser is in charge of the display systems and changes them according to seasons, promotional campaigns or special events.

REQUIRED SKILLS/PROFILE
Creativity, artistic awareness of fashion and change, intuition, capability to analyse, organise space and communicate
CAREER PATH
Assistant > Visual Merchandiser > Visual Merchandising Manager
POLIMODA COURSES

Undergraduate:
Fashion Product Management (Italian)

Master:
Fashion Buying & Product Management (Italian)

Web Content Curator

The web curator/manager is responsible for the site content. They are in charge of the editorial content, deciding the best suitable form of presenting the information, the style and syntax. The web content is actually diverse in respect of the printed version requiring different methods and instruments of integrating text, audio, video and images to create a synthetic and complete product with the right mix of information and interactive services. In addition, the web content manager is responsible for updating the site already online.

REQUIRED SKILLS/PROFILE
Excellent communication and organizational skills, advanced knowledge of HTML/web programs, creativity
CAREER PATH
Web/Media Assistant > Web Content Curator
POLIMODA COURSES

Undergraduate:
Fashion Communication (Italian)

Master: 
Fashion Communication (English)