Fashion Brand Management
Fashion Business · Master's
Management de la Moda y Bienes de Lujo is entirely in Spanish and aims to train marketing managers in innovation, tradition, fashion, luxury, strategic vision and management skills. This course is a perfect mix that enables a manager to take their our own business through all the shifts and changes of the contemporary fashion system.
The curriculum includes: a study of contemporary fashion including fashion systems, trade fairs, designers, and brands; working with fabrics, knitwear and leather products; design concepts; 3D techniques and product development; fashion merchandising and planning of collections and lines, product industrialisation, consumer behaviour, market attractiveness and competition analysis.
The course also includes: a visit to the Gucci and Ferragamo museums; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.
Participation in this course is an excellent initial stage of preparation in the fashion business, a course of study that may continue with the 4-year undergraduate degree in Business of Fashion, Fashion Marketing Management or 9-month master’s degree in International Fashion Business or Luxury Business.