Fashion Brand Management
Fashion Business · Master's
Luxury Management introduces the manager who is able to find the perfect mix of innovation and tradition, and the emotion created by an exclusive and undisputed quality of wide ranging products, without compromise.
The curriculum includes: a study of the Italian taste for quality, focusing on wines and spirits, hotels, spas and interior design; management tools for luxury fashion, leather goods and perfumery; history and company culture as marketing tools; a focus on motor vehicles and motorbikes; consumer behaviour, shop management and store profitability, and finally, jewellery, yachts, property and finance.
The course also includes: a visit to the Gucci Garden or Ferragamo Museum; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.
Participation in this course is an excellent initial stage of preparation in the fashion and luxury goods industries, a course of study that may continue with the 4-year undergraduate program in Fashion Marketing Management or with the 9-month master’s program in Luxury Business.