Fashion Trend Forecasting
Art Direction · Master's
Fashion Writing & Communications aims to train the Copywriter or Communications Manager for the fashion industry. This is an extremely versatile person who is visionary and provocative. They are able to control all of the codes of media and its many channels from advertising to journalism, from publishing to fashion criticism, write up storyboards, scripts, and product storytelling, and further into the future, manage communications in a fashion company or work in communications, magazines and publications, or set up their own blog.
The curriculum includes: contemporary fashion with multidisciplinary research into psychology, anthropology and the sociology of the imaginary; fashion writing for publishing and fashion businesses; strategic planning; style management; fashion advertising; art direction and copywriting; digital media and blogging.
The course also includes: a visit to the Gucci and Ferragamo museums; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.
Participation in this course is an excellent initial stage of preparation in the fashion business, a course of study that may continue with the 4-year undergraduate course in Fashion Marketing & Communications or Fashion Art Direction or with the 9-month master’s degree in Fashion Marketing & Communications or Creative Direction.