Fashion Brand Management
Fashion Business · Master's
Fashion Store Concepts is a polished and professional-oriented program to form a master manager of retail shopping concepts. Transcending the mere commercial transaction and creating an integrated emotional experience, this course focuses on both off- and online spaces to develop all the skills for concept stores, boutiques, mono-brand and department stores.
The course simultaneously integrates all the theoretical and practical knowledge to manage a fashion store: from a complete overview of the history of fashion to the deep understanding of fashion marketing, fashion merchandising, fashion buying, and fashion styling.
Taught by teachers from the industry and hosting international guest lecturers, Fashion Store Concepts features two main projects: an integrated online and off-line retail analysis, and a business model, merchandising and marketing plan for a major brand. The program is completed by field trips to relevant fashion companies and points of sale, as well as internship opportunities.
Lessons take place from June to February and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher.
Fashion Store Concepts is declined in the following subjects: Fashion Management, Contemporary Fashion, Strategic Planning & Advertising, Fashion Merchandising, Graphic Design, Digital Communication, Fashion Retail Management, Fashion Styling, Purchasing, Space & Light Design, and Digital Marketing.
Based on personal aptitudes and skills acquired, graduates from Fashion Store Concepts can aim for a career as a Retail Buyer, Retail Manager, Marketing Manager, e-Commerce Manager, Sales Manager, and Distribution Manager. In a retail-driven company these starting positions can then lead to the top level positions of CEO and General Manager.