Fashion Marketing Management
Fashion Business · Undergraduate
Fashion Store Concept & Buying is an introduction to the contemporary vision of the Fashion Buyer. This figure is able to manage the retail shopping concept in order to find the perfect sales format for single-brand stores, department stores, luxury boutiques and concept stores, both physical and online; for clothing and all types of accessories.
The curriculum includes: the study of contemporary fashion including fashion systems, trade fairs, designers and brands; the business behind working with fabrics, knitwear and leather products; buying and selling techniques and retail management; the retail concept including trends, formats, display and multi-sensory communications; and retail marketing activities from consumer behaviour to shop management through to store profitability.
The course also includes: a visit to the Gucci Garden or Ferragamo Museum; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.
Participation in this course is an excellent initial stage of preparation in the fashion business, a course of study that may continue with the 4-year undergraduate program in Fashion Marketing Management or with the 9-month master’s program in Fashion Retail Management.