Fashion Brand Management
Fashion Business · Master's
Fashion Retail Management is a Master’s programme aimed at forming a retail shopping experience professional and is operated in partnership with Gucci. This course integrates teaching about human behaviour with all the necessary tools of management, including; finance, operations, distribution, buying, merchandising, floor management, product communication and commercial direction.
The course simultaneously integrates all the theoretical and practical knowledge to manage a fashion store: from a complete overview of the history of fashion to the deep understanding of fashion marketing, fashion merchandising, fashion buying, and fashion styling.
This Master’s programme is taught by resident teachers from the industry with the direct intervention of professionals from Gucci. It gives access to international guest lectures and includes two field trips within the Florentine brand, including a flagship store. Throughout the 9 months of study students work on two main projects, a Mid-term Project and a Final Project, which will form part of their portfolio that can then be used when applying for internship and job opportunities.
Lessons take place from April to December, and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship at Gucci or within Gucci’s network, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates will be selected after an enrolment questionnaire and an interview with the course’s leading teacher.
Craft to Business, Fashion Marketing, Fashion Operations, Product Communication, Retail Management, Fashion Buying & Merchandising, Elements of E-Commerce, Fashion Business Administration, Fashion Legal Affairs, Customer Relationship Management, Store Concepts & Trends, Consumer Behaviour.
Based on individual character and the skills acquired, graduates from Fashion Retail Management can aim for a career as a Retail Manager, Store Manager, Sales Manager, Retail Buyer, Merchandising Manager or Distribution Manager.