Fashion Marketing & Merchandising

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Fashion Marketing & Merchandising presents the figure of the Marketing Manager. This person understands fashion product and how to sell it, as well as how to achieve non-competition in a scenario where superabundance and market saturation has radically changed consumer attitudes.

The curriculum includes: a study of contemporary fashion including fashion systems, trade fairs, designers, and brands; the study of working with fabrics, knitwear and leather products; design concepts; 3D techniques and product development; fashion merchandising and collection planning, and line and product industrialisation; the study of consumer behaviour, market appeal and competition analysis.

The course also includes: a visit to the Gucci and Ferragamo museums; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.

Participation in this course is an excellent initial stage of preparation in the fashion business, a course of study that may continue with the 4-year undergraduate degree in Fashion Marketing Management or with the 9-month master’s degree in International Fashion Business or Fashion Retail Management.