International Fashion Business
Fashion Business · Master's
Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing.
This course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective.
Taught by teachers from the industry and featuring international guest lecturers, Fashion Marketing & Communications is practical with two projects ready to present in a personal portfolio; the launch of a magazine and the marketing of a company. The course is completed with two experiential moments; a visit to Pitti Uomo and Milan Fashion Week, and internship opportunities.
The 9 month academic year that goes from January to October or June to February, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher.
The three areas, Fashion, Marketing and Communications take concrete form in the following modules:
Contemporary Fashion; Sociology of the Imaginary; Fashion Trend Forecasting; Business Intelligence; Fashion Marketing; Digital Marketing & Communications; Fashion Styling; Digital Styling; Strategic Planning & Copywriting; Account Management; Events, PR & Press Office; Media Buying & Planning; Advertising.
Fashion Marketing & Communications also features an extensive program of seminars and guest lectures such as: Fashion Writing & Journalism; Editorial Content Management; Fashion Blogging; Web Content Curation; Photography and Video Making; Visual Display; Packaging; Public Speaking Techniques.
A career as a Marketing & Communications Manager, whether it is in a company, an online or paper publication, or an advertising agency, requires a logical character and the ability to organise a big quantity of data. It also requires a stroke of genius that makes the difference, as long as marketing formulas are never infallible.