Fashion Journalism

Summer edition
Mentorship by Gloria Maria Cappelletti

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Fashion Journalism introduces the provocative and visionary figure of the fashion communicator. First and foremost at a journalistic level, but also in publishing, business and sales, this professional is able to recognise and express the aesthetics of a brand, generate fashion content, orientate collective opinion and construct myths and narratives for the future.

The curriculum includes: the study of contemporary fashion including fashion systems, trade fairs, designers and brands; the sociology of the imaginary with an in-depth look into art and fashion; psychology; anthropology; subcultures; writing for fashion journalism; the rules of writing through to editing; strategic planning; copywriting; advertising; digital styling; PR, and networking and blogging.

The course also includes: a visit to the Gucci Garden or Ferragamo Museum; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.

Participation in this course is an excellent initial stage of preparation in the fashion business, a course of study that may continue with the 4-year undergraduate program in Business of Fashion or the 9-month master’s program in Fashion Marketing & Communications.

Mentor

Gloria Maria Cappelletti
Creative Director at VICE Fashion & Luxury Group Italy and i-D Italy Editor-at-Large
Gloria Maria Cappelletti has built a reputation as a pioneer in digital art. Through her well-regarded namesake Gloria Maria Gallery she has shown and supported some of the most influential contemporary digital artists such as Petra Cortright, Rafaël Rozendaal and Amalia Ulman. Agent and Producer for the International photographers agency Management Artists since 1999, she has been managing photographers and directors the likes of Steven Klein, Stephane Sednaoui and Daniel Sannwald. Curator of the Fashion Film Festival Milano, Cappelletti is also the Editor at Large of i-D.co Italy since 2013, and Creative Director of VICE Fashion & Luxury Group, the full service creative agency by VICE Media in Milan, which covers research, strategy, creative development, production, content distribution and activation worldwide.

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