Fashion Brand Management
Fashion Business · Master's
Fashion Buying is an introduction to the contemporary vision of the Fashion Buyer. This figure is able to find the perfect sales format for single-brand stores, department stores, luxury boutiques and concept stores, both physical and online, for clothing and all types of accessories.
The curriculum includes: the study of contemporary fashion including fashion systems, trade fairs, designers and brands; the business behind working with fabrics, knitwear and leather products; buying and selling techniques and retail management; the retail concept including trends, formats, display and multi-sensory communications; and retail marketing activities from consumer behaviour to shop management through to store profitability.
The course also includes: a visit to the Gucci and Ferragamo museums; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.
Participation in this course is an excellent initial stage of preparation in the fashion business, a course of study that may continue with the 4-year undergraduate degree course in Fashion Marketing Management or with the 9-month master’s degree in Fashion Store Concepts.