Design Management · Master's
Fashion Buying & Product Management is a tangible program to form an expert in fashion products; someone who can research, plan, and organise an entire product lifecycle. To develop, manage and market a product line requires the ability to understand materials, details and the rituals of garment construction, incorporating a certain degree of sensitivity.
This course integrates three main modules. Fashion System: products, designers, brands and trade fairs. Research Methodology: product development and construction techniques based on different raw materials, inspiration themes and product categories (from textiles to knitwear, denim and leather accessories). Management Tools: operations, buying, design, product and merchandising management.
This intensive specialisation is taught by resident teachers from the industry and international guests, features field trips to production sites and contemporary points of sale and is completed by two projects; firstly a mid-term key product and market analysis, and secondly, a final project to create the complete architecture of a collection.
Lessons take place from October to June and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English proficiency and attendance are required. Candidates are selected after an enrolment questionnaire and an interview with the course’s leading teacher.
The three main modules, Fashion System, Research Methodology and Management Tools, are broken-down into the following subjects: Contemporary Fashion, Research Methodology, Textile Science, Fabric Manipulation, Garment Construction, Knit Technology, Tailoring Techniques, Collection Architecture, Product Development, Product Management, Graphic Design, Product Communication, Consumer Behavior, Fashion Merchandising, Fashion Operations, Buying Techniques.
The program also features seminars and workshops to emphasise the milestones of the product life-cycle: research, design, purchasing, production, merchandising and sales.
Depending on previous experience and academic achievements, employment can be found within production firms, brands, design start-ups, retailers or buying offices. The main job profiles are: Buyer, Product Developer, Design Manager, Product Manager, Merchandiser and Quality Controller.